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Christian Terminology (X) Marketing (X)

       
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The Marketing of Ideas and Social Issues

By: Seymour Fine

...keted by a profit-making organization may be seen in a new fashion design, say, by Christian Dior. While this firm markets a design service to the a... ... profit-inspired, are product-independent and thus qualify for inclusion here. lf Christian Dior designs a princess style knee-length gown, a new pr... ... or movement serves as an appropriate brand for an idea. Examples are Boy Scouts, Christian Dior, Goodwill Industries, ERA, Gay Rights, NORMAL (Nat... ...While that point is substantively consonant with the thesis of this chapter, their terminology is believed to be less than accurate. The expression ... ...points out how several small, very committed core groups such as the WCTU (Women's Christian Temperance Union) went about the business of gaining wi... ...eams into realities. Having satisfied biological and safety needs, to use Maslow's terminology, we now have the luxury of pursuing ego, belongingnes...

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Trendsiters Digital Content and Web Technologies

By: Sam Vaknin

...th Godin invented the concept of an "ideavirus" and an attendant marketing terminology. In a nutshell, he says, to use his own summation: "Marke... ...retains one innovation of the parchment - the hypertext. Early Jewish and Christian texts (as well as Roman legal scholarship) was written on parchm... ...ocratic medium. Yet, it hardly qualifies as a medium and by no stretch of terminology is it democratic. Democracy has institutions, hierarchies, ord... ... ones and zeroes, etc.) – it is really a software application, in today's terminology. It carries out instructions, reads and writes, counts and so ... ...cultures. I hope I made myself a lot clearer and I am awaiting your Hans Christian Andersen treatment of the technicians and their clothes. Sam ...

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