...riginally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF CONTENTS 3 F... ...SSUES 1 TABLE OF CONTENTS 3 FOREWORD 6 PREFACE 7 GLOSSARY 9 INTRODUCTION 10 1 THE NATURE OF IDEAS AND SOCIAL ISSUES 12 ORIGINATION, MATURATION ... ...ing, antismoking, or better environment. Fine is the first person to write a book on the general principles of social marketing and he is to be con... ... promotion) in this endeavor. While it is hard to evaluate the first book written on any new subject, I am sure that Fine's work will gain recogniti... ...istics and these are taken up in this section. But first some popular concepts are listed in Table 1.1. The ideas, causes and issues dealt with in t... ...75). In turn, each of these four Ps subsume specific functions, some of which are listed below: Product Design Information Branding ... ...heir mission is nonprofit. The obvious examples are foreign airlines and shipping companies"). A Tangible-Abstract Product Dimension The second... ...) lists profit-making services such as those offered by travel agencies, insurance companies, purveyors of the performing arts and any items from cel... ...-500. Rogers, Everett M. and F. F. Shoemaker. 1971. Communication of Innova.tions. London: Collier- Macmillan. Rokeach, M. 1973. The Nature of Human...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? These...

...n@gmail.com Philosophical Essays and Musings: http://philosophos.tripod.com The Silver Lining – Ethical Dilemmas in Modern Films http://samv... ... M XIII. N XIV. O XV. P-Q XVI. R XVII. S XVIII. T XIX. U-V-W XX. X-Y-Z XXI. The Author A Abortion I. The Right to Life It is a fundament... ...d has against his parents: food, shelter, emotional nourishment, education, and so on. It is debatable whether such rights of the fetus and, later,... ...e the mother's womb, if possible. But it is not clear whether it has a right to go on using the mother's body, or resources, or to burden her in an... ... from human psychology and, thus, from reality. Managers will always rob blind the companies they run. They will always manipulate boards to collud... ...rees of the sacred and oecumenical Council of Trent, Ed. and trans. J. Waterworth (London: Dolman, 1848), 75-91.) Still, most systems of morality a... ...called this period "scientific humanism" (in "Flesh and Stone" by Richard Sennett, London, Faber and Faber, 1994). We mentioned John of Salisbury's... ...empirically fixed at 10% of the market in any one good or service. In other words: companies should be encouraged to capture up to 10% of their mar... ... timely, full and accurate information to all. This is a legal must for public and listed firms the world over (though standards vary). Transparent...

...Cyclopedia of issues in modern philosophy: The philosophy of science and religion, the cognitive sciences, cultural studies, aesthetics, art and literature, the philosophy of economics, the philosophy of psychology, and ethics....