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ATS Euromaster

ATS Euromaster Ltd
Type Private company limited by shares
Industry Tyre retailing, car servicing
Founded 1967
Headquarters Aston, B6 5TW, UK
Key people Peter Allen
Managing Director
Products Tyres, exhausts, batteries, shock absorbers, wheels
Employees 3500
Parent Michelin
ATS Euromaster in Wales

ATS Euromaster is the British affiliate of the European tyre service provider Euromaster. ATS Euromaster, was established in 1965 and has a network of over 450 Service Centres in the UK; with centre locations in London, Birmingham, Manchester and Leeds.

ATS's Business Branch operates both in centre and mobile, with a number of centres being equipped for Van MOTs, Agricultural Services and Truck Tyres.


  • History 1
  • Products 2
  • European centres 3
  • References 4
  • External links 5


  • In 1965, the ATS network is created in the UK, divided into eleven separate regional ATS companies. The head office was at Harrow in Middlesex. Michelin bought its first UK tyre distributor in 1963, then a few more until it formed a network of distributors in 1967.
  • In 1974 it bought 70 UK tyre centres from Uniroyal (who were bought by Michelin in 1990).
  • The group developed itself by external growth until 1992
  • In 1991, the brand Euromaster is created, ATS network became ATS Euromaster
  • In 1992, the first center branded Euromaster is opened in Alberville, France, for the Winter Olympic games.
  • In 1994, the network grows in France with the fusion of Briday Pneus, Piot Pneu, VallĂ©e Pneus, and Central Pneus Service in 1994.
  • 2003 Euromaster bought Viborg to be present at a European level with 500 new centers


ATS Euromaster supply a variety of car tyres from a number of brands and offer a range of other products/services including: wheel alignment, 4x4 tyres, MOT testing, vehicle servicing, batteries, brakes, shocks, exhausts, air conditioning recharge and oil change.

European centres

Euromaster has centres in Austria, Denmark, Finland, France, Germany, Netherlands, Poland, Spain, Sweden, Switzerland, UK


External links

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