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Auto Windscreens

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Auto Windscreens

Trifords Ltd
Trading name Auto Windscreens
Type Limited Company
(No. 07518924)
Industry Automotive glazing
Predecessors Auto Windscreens Ltd
(No. 01011907)
Founded March 3, 2011 (2011-03-03)
Headquarters Innovis House, 108 High Street, Crawley, West Sussex, RH10 1AS
Area served United Kingdom
Key people Chris Thornton
Services Windscreen repair and replacement
Employees 440 (at March 2013)
Parent Trifords Ltd
Website .uk.coautowindscreens

Auto Windscreens is a United Kingdom automotive glazing company specialising in windscreen repair and replacement. It is owned by Trifords Ltd and is headquartered in Chesterfield, Derbyshire.

Working predominantly with insurers, brokers and fleet management customers, the company operates a growing nationwide fitting centre network that utilises a mobile fleet of trained technicians. It is one of the largest windscreen replacement operations in the UK, with hundreds of employees working across its sites and at its Chesterfield-based customer service contact centre.

Auto Windscreens was established in 2011 after the collapse of the previous company, which had operated since 1971.

Auto Windscreens (1971-2011)

Auto Windscreens Ltd
Former type Limited company
(No. 01011907)
Industry Automotive glazing
Fate In liquidation
(administration 14 Feb 2011)
(closed 25 Feb 2011)
Successors Trifords Ltd
(No. 07518924)
Founded May 20, 1971 (1971-05-20)
Defunct February 25, 2011 (2011-02-25)
Headquarters Britannia House, Storforth Lane, Chesterfield, Derbyshire, S40 2UZ
Number of locations Manufacturing plant
Distribution centre
Call centre
Fitting centres (68)
Mobile fitting units (550)
Area served United Kingdom
Services Repair and replacement
Original Equipment Manufacturer
Employees 1,042 (2011)
Parent Heywood Williams Group
HSBC Private Equity
RAC plc
Arques Industries AG
Moguntia Invest
Deloitte (administrator)
Website .uk.coautowindscreens


The company was founded by an entrepreneur in 1971.[1] It was incorporated on 20 May as Auto Windscreens (Chesterfield) Ltd, as company number 01011907.[2] In 1982 it opened its own manufacturing facility in Chesterfield.[3] In 1986 it was purchased by the holding company Heywood Williams, whose businesses portfolio at the time included the UK's largest glass distribution company.[1] In 1988 the company was renamed to just Auto Windscreens Ltd, and in 1989 to Heywood Williams Automotive Ltd.[2] Having sold the glass distribution business in 1990 to Pilkington, Heywood Williams sold the Auto Windscreens company to HSBC Private Equity in 1998, for £77.2m, reverting to the name Auto Windscreens Ltd.[1][2][4] HSBC left the existing management structure in place, with the intention of a trade sale or flotation at a later date.[4]

A trade sale by HSBC followed in 2001, with the company being sold to the group Lex Service plc for £112m.[5] Lex were also the owners of RAC Motoring Services Ltd, one of the largest automotive road-side repair recovery companies in the UK alongside The Automobile Association, and re-branded and renamed the company as RAC Auto Windscreens and RAC Auto Windscreens Ltd. The takeover positioned the company as the contracted supplier to other Lex Group insurance companies, and expanded the visibility of the RAC brand through the Auto Windscreen's vehicle fleet.[2][5] Having purchased the RAC business from the Royal Automobile Club in 1999, Lex Group renamed themselves RAC plc in 2002. The RAC Auto Windscreens business was included as part of the deal to buy RAC plc by the global insurance group Aviva in 2005.[6]

In December 2008, as their first UK acquisition, the business was purchased from Aviva by the German private equity company Arques Industries AG, a business restructuring and development specialist, for a "symbolic purchase price".[6][7] After the purchase, the company reverted to the name Auto Windscreens Ltd and was re-established as an independent brand, with a redesigned logo.[2][3][6] In December 2009 the company was sold to Moguntia Invest, a German investment fund controlled by Christian Daumann.[8] Daumann was the Arques executive responsible for their original purchase of the company a year before.[6]


On 14 February 2011, the company entered administration, suspending trading and sending staff home. With a turnover of £63m, the company had run out of cash after a drop in business leading to an unnamed creditor filing a winding up order. Cash-flow problems had arisen after their former owner Aviva, still a major client, terminated their supply contract, and after IT-related delays affected the implementation of a restructuring programme. As the appointed administrators, Deloitte sought to find a source of short term trading capital, pending a sale of the business.[8][9]

Both before and after the suspension of trading, several other companies took over Auto Windscreen's share of the market, with Autoglass gaining the Aviva contract, as well as National Windscreens, Nationwide Windscreen Services and AA AutoWindshields, being chosen as alternative suppliers by both fleet and private customers.[9]


07/02/2011 Trifords Ltd was formed as a business by the parent company Markerstudy Group Insurance, the details of the purpose of this business are still a little vague but by the dates we can see, it was ready for the purchase of AW before the liquidators were called.

After failing to find a buyer for the business as a going concern, Deloitte announced on 25 February 2011 that it had been closed and would be liquidated, with 1,042 staff being made redundant.[10]

On 3 March 2011, it was announced that Trifords Ltd that they had purchased some parts of the former Auto Windscreens business, including the rights to use the Auto Windscreens brand name.[11] See #Auto Windscreens (2011 onwards)

Deloitte put the manufacturing facility in Chesterfield up for sale on 15 March 2011, with a guide price of £1m. If no buyer was found for the site as a whole, then the machinery, stock and materials was to be auctioned off separately, over 28–30 March 2011.[12]


At the time of administration, the company had 1,000 staff, and operated a fleet of 550 fitting vehicles and 68 fitting centres. Based in Chesterfield, there was also a distribution centre in Birmingham, and a customer services call centre.[8] The company's clients were a mixture of private motorists, car insurers and fleet vehicle operators.[8] As the only UK replacement windscreen specialist with its own manufacturing facility, it could produce and stock its own small batches of standard replacement windows and windscreens to the same specifications as the original equipment manufacturers, as well as serve as an original manufacturer itself in specialist niche markets such as limousines, hearses and the police, as well as producing value added versions of standard products. It also produced one off products for the vintage and replica markets.[3]

The parent company of Trifords, Markerstudy Group, knew this was running at a loss and had to wait for the company to go into liquidation to remove all the debt before selecting which parts of the company it wanted to keep under the newly formed umbrella of Trifords Ltd.

Football Sponsorship

The company was involved in English football sponsorship, acting as the title sponsor of The Football League's cup competition Football League Trophy for six seasons, from 1994-95 to 1999-00. For this period, the competition was officially called the Auto Windscreens Shield, although the name Auto Windscreens trophy was also common. The company had replaced their main UK competitor Autoglass as the sponsor, with the competition previously known as the Autoglass Trophy. After 2000, the competition became the LDV Vans Trophy.[13]

The company was also a corporate partner (although not main shirt sponsor) of their local football team Chesterfield F.C. (The Spireites), signing deals in 2008 and 2010.[14][15]

Auto Windscreens (2011 onwards)


On 3 March 2011, it was announced that Trifords Ltd had purchased some parts of the former Auto Windscreens business including the rights to the Sundridge, Kent.[17] The former sales and marketing director Nigel Davies was appointed managing director of the new company.[18] The trade press speculated the purchase had possibly happened as early as 25 February, based on the resurrection of the old Auto Windscreens website, but with updated company information.[19]


The new company planned to initially create 250 jobs and grow the business under the already established and recognised brand, trading as Auto Windscreens.[11][16] It would continue to serve both fleet, insurance and private customers, with the operation being complemented by the parent Markerstudy Group's existing core insurance businesses.[18] While the freehold to the old company's Chesterfield HQ was bought by Trifords, the new company was registered to an office in Crawley, West Sussex.[16]

Auto Windscreens, still headquartered in Chesterfield, employs hundreds of people and has gradually rebuilt its customer base, with companies including Admiral, BGL Group, Sixt, Morrisons and Pendragon Contracts now using its services. It has a team of around 300 technicians and added to its UK fitting centre network in March 2013 with new sites at Lingfield, Rochester and Guildford. More have since opened.

When the new company was established, Metrix service management software was designed and implemented with the aim of improving efficiency and the customer journey.[20] Personal digital devices (PDAs) for technicians and a mobile insurance application [21] were also introduced to aid operations.

In August 2011, Auto Windscreens’ technical training facility in Chesterfield re-affirmed its GQA accreditation and two of its technicians took gold and silver at the UK Master Fitter in November 2012.[22]

Further reading

  • "To All Known Creditors of Auto Windscreens Limited - In Administration" (pdf). Deloitte. 14 February 2011. 


  1. ^ a b c "UK: Heywood Williams' Sideways Shuffle". Management Today. 1 July 1995. Retrieved 20 March 2011. 
  2. ^ a b c d e "Basic company details for Auto Windscreens Limited". Jordans Business Information Services. n.d. Retrieved 20 March 2011. 
  3. ^ a b c "Auto Windscreens, At the cutting edge" (May 2010). The Manufacturer. Retrieved 20 March 2011. 
  4. ^ a b "HSBC beats field for Auto Windscreens in £77.2m buy". Financial News. 10 August 1998. Retrieved 20 March 2011. 
  5. ^ a b "RAC beats AA in £112m race for Auto Windscreens". The Independent. 31 March 2001. Retrieved 20 March 2011. 
  6. ^ a b c d "Auto Windscreens sold". Fleet News. Bauer Automotive. 18 December 2009. Retrieved 20 March 2011. 
  7. ^ "German firm to buy Auto Windscreens". Derbyshire Times (Johnston Press). 28 November 2008. Retrieved 20 March 2011. 
  8. ^ a b c d "Auto Windscreens in administration". Financial Times. 14 February 2011. Archived from the original on 17 February 2011. Retrieved 20 March 2011. 
  9. ^ a b "Auto Windscreens name lives on, but failure blamed on unpaid bills and cancelled contract". Fleet News. Bauer Automotive. 4 March 2011. Retrieved 20 March 2011. 
  10. ^ "Auto Windscreens to cut more than 1,000 staff jobs". BBC. 25 February 2011. Archived from the original on 27 February 2011. Retrieved 20 March 2011. 
  11. ^ a b c "New jobs hope for Auto Windscreens workers". BBC. 3 March 2011. Retrieved 20 March 2011. 
  12. ^ "Auto Windscreens’ plant for sale after 40 years production". Works Management. Findlay Media. 15 March 2011. Retrieved 20 March 2011. 
  13. ^ "Timeline". The Football League. n.d. Retrieved 20 March 2011. 
  14. ^ "Auto Windscreens Sponsorship". Chesterfield F.C. 18 September 2008. Retrieved 20 March 2011. 
  15. ^ "Auto Windscreens renew sponsorship". Chesterfield F.C. 28 September 2010. Retrieved 20 March 2011. 
  16. ^ a b c "Who we are". > Compliance. Trifords Limited. n.d. Retrieved 20 March 2011. Trifords Limited T/A Auto Windscreens, Tel: 01246 223000. Registered Office: Innovis House, 108 High Street, Crawley West Sussex, RH10 1AS - Registered in England No. 07518924. 
  17. ^ "A bright future for Auto Windscreens" (Press release). Markerstudy Group. 2 March 2011. Retrieved 20 March 2011. Trifords Limited T/A Auto Windscreens 
  18. ^ a b "Davies to Lead Revived Auto Windscreens; New Brand Owner to Create 250 New Jobs". Key Communications / AGRR Magazine. 1 March 2011. Retrieved 20 March 2011. 
  19. ^ """United Kingdom-Based Insurance Group Purchases "Certain Auto Windscreens Assets. Key Communications / AGRR Magazine. 28 February 2011. Retrieved 20 March 2011. 
  20. ^ "Auto Windscreens Simplifies Service Management With Customizeable Solution". Field Technologies. 19 February 2013. Retrieved 19 April 2013. 
  21. ^ "Auto Windscreens launches new fleet management app". Business car. 12 September 2012. Retrieved 19 April 2013. 
  22. ^ "Steve Abrahams crowned UK Master Fitter champion 2012". IWA. 21 November 2012. Retrieved 19 April 2013. 

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