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Charity Navigator

Charity Navigator
Formation 2001
Founder John Patrick Dugan
Type Nonprofit corporation
Legal status Active
Purpose Charity evaluation
Headquarters Glen Rock, New Jersey
Official language
Ken Berger[1]
Tim Gamory[1]
CFO and vice president of marketing
Sandra Miniutti[1]
Thomas Murray (vice-chairperson) et al.[1]
Main organ
Slogan Your guide to intelligent giving
Website .org.charitynavigatorwww

Charity Navigator is an independent charities in the United States. Its stated goal is "to advance a more efficient and responsive philanthropic marketplace in which givers and the charities they support work in tandem to overcome our nation’s and the world’s most persistent challenges".[2]


  • About 1
  • Evaluation method 2
  • Governance 3
  • See also 4
  • References 5
  • External links 6


Charity Navigator was launched in spring 2001 by John P. (Pat) Dugan, a wealthy pharmaceutical executive and philanthropist.[3] The group's mission was to help "...donors make informed giving decisions and enabling well-run charities to demonstrate their commitment to proper stewardship" of donor dollars.[4] Initially, Charity Navigator provided financial ratings for 1,100 charities. Charity Navigator announced plans to evaluate 10,000 charities in the United States by 2016, along with organizations with international operations.[5]

The site also features opinion pieces (articles and two blog sites) by Charity Navigator experts, donation tips, and top-10 and bottom-10 lists that rank efficient and inefficient organizations in a number of categories. Annually, Charity Navigator conducts a national study to determine and analyze any statistical differences that exist in the financial practices of charities in metropolitan markets across America.

The service is free, and the site is navigable by charity name, location or type of activity. Charity Navigator is a 501(c)(3) organization that accepts no advertising or donations from the organizations it evaluates.

In 2006 Time magazine named it in one of the 50 top websites of the year.[6] In 2011, Kiplinger's Personal Finance selected Charity Navigator as a Money Management Innovation for "helping millions of people become philanthropists", putting it in the same category as, TurboTax and Mobile Banking Apps.[7]

In a September 15, 2014 Chronicle of Philanthropy interview on the non-profit sector, Nicholas Kristof identified Charity Navigator with a trend he deplored. "There is too much emphasis on inputs and not enough on impact," Kristof said. "This has been worsened by an effort to create more accountability through sites like Charity Navigator. There is so much emphasis now on expense ratios that there is an underinvestment in administration and efficiency."[8]

In a 2014 survey of attitudes toward charity evaluation seals shaping donor decisions about a charity, Charity Navigator's was rated six of seven on a list of those presented in the survey.[9]

Evaluation method

Using publicly available tax returns (IRS Form 990) filed with the Internal Revenue Service and information posted by charities on their web sites, the Charity Navigator rating system bases its evaluations in two broad areas—financial health and accountability/transparency. Based on how the charity rates in each of the two areas, it is assigned an overall rating, ranging from zero to four stars. To help donors avoid becoming victims of mailing-list appeals, each assessment of a charity's performance is accompanied by a review of its commitment to keeping donors' personal information confidential.

This method was criticized in an article in the

External links

  1. ^ a b c d "Board and Staff". Charity Navigator. 
  2. ^ "Charity Navigator Mission". Charity Navigator. 2014. Retrieved 14 January 2014. 
  3. ^ Gunther, Marc (5 April 2015). "Why Charity Navigator needs an upgrade". Nonprofit Chronicles. Retrieved 6 July 2015. 
  4. ^ Overholt, Alison. Charitable Deductions: Charity Navigator dares to hold the nation's nonprofits accountable for their fund-raising, August 2003.
  5. ^ a b c "Where We Are Headed (2013 and Beyond)". Retrieved 6 July 2015. 
  6. ^ "50 Coolest Websites for 2006". TIME Magazine ( 
  7. ^ "20 Financial Innovations You Can’t Afford to Ignore". Kiplinger. Retrieved 2012-01-05. 
  8. ^ "Inspiring People to Make a Difference". The Chronicle of Philanthropy. 
  9. ^ Janna Finch. "Survey: Do Ratings From Watchdog Groups Impact Giving Decisions?". 
  10. ^ a b c d Lowell, Trelstad and Meehan (Summer 2005). "The Ratings Game: Evaluating the three groups that rate the charities". Stanford Social Innovation Review. 
  11. ^ "What Kind of Charities Do We Evaluate?". Charity Navigator. Retrieved 15 September 2010. 
  12. ^ "UI Press - Nonprofit Almanac 2008 - Summary". 
  13. ^ "6 Questions To Ask Charities Before Donating". Charity Navigator. Retrieved 2007-12-06. 
  14. ^ "A Measure of Outcome". December 8, 2008. Retrieved 15 September 2010. 
  15. ^ "Ken's Podcast Interview". September 11, 2009. Retrieved 15 September 2010. 
  16. ^ Ken Berger (July 1, 2010). "Charity Navigator Expands Rating Methodology". Charitiy Navigator. Retrieved 15 September 2010. 
  17. ^ Berger, Ken (2011-09-20). "Ken's Commentary: CN 2.0: More Knowledge, More Good". Retrieved 2012-01-05. 
  18. ^ "2010 CEO Compensation Study". Charity Navigator. August 4, 2010. Retrieved 13 September 2010. 
  19. ^ "2014 Form 990" (PDF). November 30, 2014. Retrieved 6 July 2014. 


See also

On its 2014 Form 990, Charity Navigator reported the salary of CEO Ken Berger as $160,644.[19]


In recent years, Charity Navigator has become outspoken against what it calls high CEO compensation. At the same time, they note that nonprofit CEOs should be paid what the market demands. They complete a CEO compensation study each year.[18] In the study, they have consistently argued that a low six-figure salary for a CEO of a mid-to-large sized nonprofit is the norm and should be acceptable to donors. They further argue that these are complex multimillion dollar operations that require a high level of expertise. They are however, outspoken against the phenomenon of million dollar plus compensation, which they do not believe is justified for a tax-exempt public charity.

In January 2013, Charity Navigator announced another expansion to its rating methodology, "Results Reporting: The Third Dimension of Intelligent Giving." Because mission-related results are the very reason that charities exist, Charity Navigator developed this new rating dimension to specifically examine how well charities report on their results. Charity Navigator's website explains the new methodology and its plans for the future.[5]

In July 2010, Charity Navigator announced the first major revamp.[16] This revamping begins what the organization states is the process to move toward CN 3.0, which is a three-dimensional rating system that will include what they consider the critical elements to consider in making a wise charitable investment - (1) financial health (Charity Navigator evaluated this from its inception), (2) accountability and transparency (begun in July 2010) and (3) results reporting (slated to begin rating this dimension in July 2012).[5] After collecting data for more than a year, in September 2011 Charity Navigator launched CN 2.0, which is a two-dimensional rating system that rates a charity's (1) financial health and (2) accountability and transparency.[17]

[15] in September 2009. The article explained that plans for a revised rating system will also include measures of accountability (including transparency, governance and management practices) as well as outcomes (the results of the work of the charity).The Chronicle of Philanthropy for podcast This was described in further detail in a [14] In December 2008, President and

  1. Able to communicate who they are and what they do
  2. Defined short-term and long-term goals
  3. Able to state the progress it has made (or is making) toward its goal
  4. Programs make sense to the donor
  5. Trustworthy
  6. Programs that the donor feels they can make a long-term commitment to

As of December 2007, Charity Navigator would recommend donors support concerns that meet six criteria:[13]

However, Charity Navigator never included charities that claim to have no fundraising expenditures.[11] Furthermore, it only rates the 6% of charity organizations in the United States that have over $1 million in annual revenue (these 6% get 94% of the revenues that come into the nonprofit sector each year),[12] and argues these charities have better expertise for reporting to the IRS, are under greater public scrutiny and therefore their reporting tends to be more accurate.


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