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Dallas Cowboys Cheerleaders

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Title: Dallas Cowboys Cheerleaders  
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Subject: Dallas Cowboys, Dallas Cowboys Cheerleaders: Making the Team, Chicago Honey Bears, Tex Schramm, History of the Dallas Cowboys
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Dallas Cowboys Cheerleaders

Dallas Cowboys Cheerleaders
Former DCC Abigail Klein
General Information
Team Dallas Cowboys
Established 1960 (under the name CowBelles & Beaux)
Director Kelli Finglass
Choreographer Judy Trammell
Members 36

The Dallas Cowboys Cheerleaders (DCC) is the National Football League cheerleading squad representing the Dallas Cowboys.[1] The Dallas Cowboys Cheerleaders are widely regarded as one of the best cheerleading squads in the NFL. [2]


  • History 1
    • 1960s 1.1
    • 1970s 1.2
    • 1980s 1.3
    • 1990s and beyond 1.4
  • Uniform 2
    • Modifications 2.1
  • Off-field television appearances 3
  • Notable DCC alumni 4
  • Photos 5
  • References 6
  • Sources 7
  • External links 8



The original cheerleading squad was a made up of a male-female group called the CowBelles & Beaux. The group made its sidelines debut in 1960 during the Cowboys' inaugural season. Local high school students made up the squad, which was typical of other high school and college cheerleading squads throughout the 1960s, rarely getting much attention.

During a game between the Cowboys and the Atlanta Falcons at the Cotton Bowl during the 1967 season,[3] the scantily clad, well-endowed Bubbles Cash, a stripper by profession, caused a tremendous stir in the crowd that turned to cheers when she walked down the staircase stands on the 50 yard line carrying cotton candy in each hand.[4] She became an instant public sensation in Dallas, also gaining attention from Cowboys General Manager Tex Schramm. Understanding the importance of the entertainment industry to the Cowboys' profitability, Schramm was inspired to form a cheerleading squad dressed in similar fashion to Cash.[4] By 1969, it was decided that the cheerleading squad needed this new image and the male cheerleaders were dropped from the squad and an all-female squad from local high school cheerleading squads in the Dallas-Fort Worth area were selected. From that point on, the CowBelles & Beaux became the Dallas Cowboys Cheerleaders, with new members every year.


Preparing for the 1970 season, Schramm decided to change the Cheerleaders' image to boost attendance. At first the main change was to create an all-female squad and change the uniforms and style of cheerleading routines to be more primarily dance and less like traditional acrobatic routines like that of high school or college cheerleading squads. The ten local high school cheerleaders whom were selected for the 1970 season were also involved in the task of totally redesigning the uniforms and creating new dance style cheer routines under Dee Brock's direction and with the help of a choreographer. In 1971, the qualification rules changed to allow not only local female cheerleaders to compete for a spot on the squad, but also high school drill team officers. Then in 1972, Texie Waterman, a New York choreographer, was recruited and assigned to auditioning and training an entirely new female squad which would all be over 18 years of age, searching for attractive appearance, athletic ability, and raw talent as performers. And since the 1972 squad consisted of adults, this allowed the possibility of again redesigning the uniforms to introduce a more revealing look closer to the classic DCC image that is known today. This modified squad first appeared on the sidelines during the Cowboys' 1972 season.

Even greater national attention came in 1978 when the squad appeared on two network TV specials, NBC Rock-n-Roll Sports Classic and The Osmond Brothers Special on ABC. Also that year, the DCC produced their own one-hour special, The 36 Most Beautiful Girls in Texas, which aired on ABC prior to the season opener of Monday Night Football (which coincidentally was a game that the Cowboys hosted). On January 14, 1979, the made-for-TV movie The Dallas Cowboys Cheerleaders (1979) aired. Starring Bert Convy and Jane Seymour, it had a 48% share of the national television audience.[5][6]


On January 13, 1980, a sequel to the original TV movie called The Dallas Cowboys Cheerleaders II (1980) aired. Throughout the years that followed, the Cheerleaders have made many other TV appearances; and their likeness has been featured on various merchandise, such as posters, T-shirts, trading cards, and calendars.

The Cheerleaders have also toured throughout the US (on and off field) and overseas. Included in this are regular appearances in South Korea. Since then, it has remained a regular function for the squad.

1990s and beyond

The Cheerleaders release an annual swimsuit calendar.

The DCC held a ceremony inaugurating the second game of 1994 FIFA World Cup between Spain and South Korea.

Former DCCs Kelli McGonagill Finglass and Judy Trammell are the squad's director and choreographer, respectively.

Since 2006, the Cheerleaders have produced their own reality television series, Dallas Cowboys Cheerleaders: Making the Team, which airs on Country Music Television (CMT) during the NFL football season. The series follows the auditioning process of the annual squad.

The Cheerleaders received the FIFA delegation to promote the 2022 FIFA World Cup.

The DCC held an opening ceremony and podium of 2013 United States Grand Prix in Austin Texas.

Dallas Cowboy Cheerleaders entertain troops in Iraq.


The uniform itself is a carefully guarded trademark and may not be duplicated in any way without the written permission of the DCC. The internationally recognized ensemble of blouse, vest, and shorts was originally designed by Jody Van Amburgh.[7]


Since first introduced with the formation of the squad in 1972, the basic uniform has been modified only six times:

  • In May 1989, the original "go-go" boot had gone out of style, and a more western oriented design was selected.
  • In 1991, the large buckled belt was left behind in favor of shorts with a more flattering cut.
  • In 1992, a cowboy-style boot was introduced to the uniform
  • In 1993, crystals were added to outline the fifteen stars on the vest and shorts.
  • In 1994, a more western shape to the blouse lapels was incorporated.
  • In 1999, crystals were added to the fringe line of the vest.
  • In 2002, a western styled belt with a large buckle was added to the shorts.

Each modification has been approved by Director Kelli McGonagill Finglass and implemented by Leveta Crager, who for twenty-four years made and hand tailored every uniform worn by a Dallas Cowboys Cheerleader. Upon her retirement, at the start of the 1996 season, designer Greg Danison was selected to continue the tradition of individual craftsmanship.

Off-field television appearances

The Cheerleaders have appeared on variety of TV shows and specials as performers, guest acting roles, and game show contestants. Some of the shows on which they have appeared include, but not limited to:

  • The Love Boat, Episodes #62 and #63 (Season 3) and #84 (Season 4)[8] – One DCC has an unwanted admirer stalking her on the ship. Another is hit on by her mom's fiance. As a group, the Cheerleaders perform their signature routines.

In the Season 4, episode 4 entitled, "Target Gopher/The Major's Wife/Strange Honeymoon/The Oilman Cometh Target Gopher" by Fred S. Fox & Seaman Jacobs/The Major's Wife by Pat Fielder/Strange Honeymoon by R.S. Allen & Harvey Bullock/The Oilman Cometh by R.S. Allen & Harvey Bullock:

A Texas oil magnate takes the Dallas Cowboys Cheerleaders aboard to impress his clients, including a Mideast prince who thinks one of the women has been given to him; Also on board are two brothers in the honeymoon suite; and an Air Force officer, his passive wife and an aggressive old girl friend.

In addition to these guest appearances, the squad produces its own reality television series Dallas Cowboys Cheerleaders: Making the Team, which aired for each season since 2006. The series, which airs on CMT during the NFL season, chronicles the audition process and performer selection for each season's squad.

Notable DCC alumni

Many former DCCs have gone on to achieve fame in show business or succeeded in other notable endeavors. They include:



  1. ^ "Dallas Cowboys Cheerleaders: History". Retrieved 2009-10-02. 
  2. ^
  3. ^ Shropshire, 1997 pg. 118
  4. ^ a b Shropshire, 1997 pg. 119
  5. ^ Dingus, Anne. "The Dallas Cowboys Cheerleaders". Texas Monthly. Archived from the original on 2009-02-07. Retrieved 2006-05-31. 
  6. ^ "Dallas Cowboys Cheerleaders History".  
  7. ^
  8. ^ "TV Land Presents The Love Boat". Archived from the original on 2006-03-25. Retrieved 2006-05-31. 
  9. ^ Sarah Shahi (2007) Retrieved February 9, 2007


  • Shropshire, Mike. (1997). The Ice Bowl. New York, NY: Donald I. Fine Books. ISBN 1-55611-532-6

External links

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