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Midas (automotive service)

 

Midas (automotive service)

Subsidiary
Founded  1956 (1956-MM)
Founder Nate H. Sherman
Headquarters Itasca, Illinois
Number of locations
2,300+ (May 2011)[1]
Revenue US$ 183.6 million (2011)
US$ 17.8 million (2011)
US$ 4 million (2011)
Total assets US$ 215.8 million (2011)
Parent TBC Corporation
Website .com.midaswww
Midas in Canada

Midas, Inc. is a chain of automotive service centers headquartered in Itasca, Illinois. In the main markets of the United States and Canada, Midas stores are company-owned or franchised. In the 17 other countries it operates in, the service centers are either licensed or franchised.

In 1956, The Muffler Installation Dealers' Associated Service (M-I-D-A-S) was established by Nate H. Sherman and the first Midas Muffler opened that year in Macon, Georgia. The chain was originally known as Midas Muffler as they specialized in the replacement of mufflers. In recent years, they have marketed themselves as Auto Service Experts, as they are capable of performing most routine and common automobile service, including brakes, fluid changes, and suspensions. The name Midas originates from the king Midas and his golden touch, hence the slogan "Trust the Midas touch".

Midas was acquired by TBC Corporation in 2012.[2]

2005 revenues were $192.5 million USD, down from $197.5 million in 2004.

Contents

  • Slogans 1
  • Midas Man 2
  • References 3
  • External links 4

Slogans

  • Nobody beats Midas. Nobody. (1977–1986) [3]
  • The Midas Way. The way it should be. (1987–1996)
  • You should trust a Midas touch (1995–2000)
  • Trust the Midas touch (2001–)
  • Trust Midas (2006–)
  • The Midas Touch (2009–)

Midas Man

Midas has been represented in television commercials by a fictional character and spokesman called the "Midas Man." The character has been portrayed by actor Ralph Peduto.[4]

References

  1. ^ Midas Reports First Quarter Results
  2. ^ TBC Corporation Has the “Midas Touch,” Finalizes Acquisition
  3. ^ http://www.midas.com/aboutmidas/ourhistory/tabid/166/default.aspx
  4. ^ Guzman, Kara (2014-05-13). "Ralph Peduto, Santa Cruz actor, dies from leukemia".  

External links

  • Midas
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