Pallacanestro Olimpia Milano

Olimpia Milano, known as EA7 Emporio Armani Olimpia Milano for sponsorship reasons, is a Lega Basket Italian professional basketball team, based in Milan, Italy, founded in 1936 by Milan businessman Adolfo Bogoncelli. Its colors are red and white, and the team is sometimes referred as "Scarpette Rosse" (Little Red Shoes) because team officials imported red Converse All-Star shoes for players from the United States . The tag line stuck, and the nickname is still used by many fans today.

As usual in the Italian league, their sponsorship has kept the team name changing frequently. From 1936 until 1955, Borletti sponsored the club, then sponsorship changed to Simmenthal until 1973. Other famous sponsorships were Billy, Simac, Tracer and Philips in the Eighties. For past club sponsorship names, see the list below.

It's the most titled basketball team in Italy, having won 25 Italian Championships, 3 European Champions Cups, 4 Italian National Cups, 1 Intercontinental Cup, 3 Saporta Cups, 2 Korać Cups and many other youth titles.


Foreign players began playing in 1957, and the team kept winning the LEGA Basket Serie A championship of Italian basketball, with players from the 1960s including Nane Vianello, Sandro Riminucci, Pieri, and Bill Bradley. In the 60's and the 1970s three teams were fighting across Europe for supremacy: Olimpia Milano, Ignis Varese, and Real Madrid; Pallacanestro Varese and Olimpia Milano were arch-rivals, as the two cities are 25 miles (40 km) apart. While Milano was a frequent Italian League champion, they were unable to win the prestigious European Championship Cup.

Late in the 1970s, the quality of play declined, but Olimpia Milano still won a Cup Winners' Cup. In the second half of the 1970s the team signed several good players: the Boselli twins, Mike Silvester and Mike D'Antoni. American head coach Dan Peterson and a new sponsor led the team back to prominence, and the team was sold in 1980 to the Gabetti family. Top Italian superstar Dino Meneghin joined the team in 1981 and more players signed for Milano afterwards— John Gianelli, Roberto Premier. Bob McAdoo, Joe Barry Carroll, Russ Schoene, Antoine Carr, and Mike Brown followed.

During the 1980s, they qualified for nine LEGA championships finals, winning five, with the 1987 team winning LEGA Serie A, the European Championship (won also in 1988: both finals were won against Maccabi Tel Aviv), the Italian Cup and the 1987 Intercontinental Cup. This gave the club the coveted Triple Crown in Basketball and the even rarer Quadruple Crown.

Led by point guard Sasha Djordjevic, the team won another Korać Cup in 1993. Bepi Stefanel purchased the team in 1994, and the team signed notable European players like Dejan Bodiroga, Gregor Fučka, Sandro De Pol, and Nando Gentile. In 1996, the team won the Italian Cup and its 25th Italian National Championship, celebrating the 60th anniversary of the club.

Team management has been inconsistent as ownership groups from 1998 to 2004; team have included Warren Kidd, Hugo Sconochini, Claudio Coldebella and Petar Naumoski. In 2005 owner Corbelli, which bought the club in 2002 from Sergio Tacchini, is flanked by Adriano Galliani (Managing Director of Italian Football club A.C. Milan), Massimo Moratti (President of rival club Internazionale), NBA star Kobe Bryant, and stylist Giorgio Armani as sponsor with Armani Jeans brand. After difficult years, led by coach Lino Lardo, Olimpia reaches the national championship Finals, finally beaten by Fortitudo Bologna.

On January 25, 2006, in the midst of a disappointing season in the Euroleague and domestically, Djordjevic was named as the team's new coach. He left as coach after the 2006–07 season, but not before securing Olimpia a berth in the 2007–08 Euroleague. In 2008 Giorgio Armani bought team from Giorgio Corbelli, standing as only owner, entirely changing the management structure, naming Livio Proli as President and Lucio Zanca as general manager. Piero Bucchi is chosen to coach new team, leading Olimpia twice in second place in LEGA Basket, defeated by Siena in both case. On January 2011, after 23 years, glorious coach Dan Peterson came back from retirement to replace Piero Bucchi as head coach. However, his stint at Olimpia Milano this time was quite short: after failing to reach the championship Finals, on June 9 Olimpia Milano announced Sergio Scariolo as new head coach for the 2011-12 season. The first player signed for the 2011-12 season was Omar Cook, American-born playmaker who had played the previous season with Power Electronics Valencia. Due to NBA lockout, Danilo Gallinari went back to his Alma Mater, playing 15 matches (8 in Italian championship, 7 in Euroleague): he left the team in December.


Current roster

Depth chart

Pos. Starting 5 Bench 1 Bench 2 Bench 3
style="background-color: #" | C]] Samardo Samuels Angelo Gigli David Chiotti
style="background-color: #" | PF]] C.J. Wallace Nicolò Melli
style="background-color: #" | SF]] Alessandro Gentile Kristjan Kangur
style="background-color: #" | SG]] Keith Langford David Moss Bruno Cerella
style="background-color: #" | PG]] Curtis Jerrells Marquez Haynes Mohamed Toure

International record

Season Achievement Notes
1962-63 Quarter-finals eliminated by Dinamo Tbilisi, 70-65 (W) in Tbilisi and 68-74 (L) in Milan
1963-64 Semi-finals eliminated by Real Madrid, 82-77 (W) in Milan and 78-101 (L) in Madrid
1965-66 European Champions defeated CSKA Moscow 68–57 in the semi-final, defeated Slavia Prague 77–72 in the final of the Final Four in Bologna / Milan
1966-67 Final defeated Slavia Prague 103-97 in the semi-final, lost to Real Madrid 83-91 in the final (Madrid)
1967-68 Semi-finals eliminated by Spartak Brno, 64-63 (W) in Milan, 86-103 (L) in Brno
1972-73 Semi-finals eliminated by Ignis Varèse, 72-97 (L) in Milan, 100-115 (L) in Varese
1982-83 Final lost to Ford Cantù, 68-69 in the final (Grenoble)
1985-86 Semi-final group stage 3rd place in a group with KK Cibona, Žalgiris Kaunas, Real Madrid, Maccabi Tel Aviv and Limoges CSP
1986-87 European Champions defeated Maccabi Tel Aviv, 71-69 in the final of European Champions Cup in Lausanne
1987-88 European Champions defeated Aris 87-82 in the semi-final, defeated Maccabi Tel Aviv 90-84 in the final of the Final Four in Ghent
1989-90 Quarter-final group stage 5th place in a group with FC Barcelona, Jugoplastika Split, Limoges CSP, Aris, Maccabi Tel Aviv, BV Commodore Den Helder and Lech Poznań
1991-92 Final Four 3rd place in Istanbul, lost to KK Partizan 75–82 in the semi-final, defeated Estudiantes 99-81 in the 3rd place game
1996-97 Quarter-finals eliminated 2–1 by KK Union Olimpija, 94–90 (W) in Milan, 69–73 (L) in Ljubljana, 61-77 (L) in Milan
Saporta Cup
1970–71 Cup Winner's Cup Winners defeated Spartak Leningrad 56–66 (L) in Leningrad and 71-52 (W) in Milan in the double final of European Cup Winner's Cup
1971–72 Cup Winner's Cup Winners defeated KK Crvena Zvezda 74-70 in the final of European Cup Winner's Cup in Thessaloniki
1975–76 Cup Winner's Cup Winners defeated ASPO Tours 88-83 in the final of European Cup Winner's Cup in Turin
1976–77 Semi-finals eliminated by S.P.Birra Forst Cantù, 78-101 (L) in Cantù and 98-95 (W) in Milan
1983-84 Final lost to Real Madrid 81–82 in the final (Ostend)
1997-98 Final lost to Žalgiris Kaunas 67–82 in the final (Belgrade)
Korać Cup
1973–74 Quarter-final group stage 3rd place in a group with ASVEL Lyon-Villeurbanne and AŠK Olimpija
1974–75 Quarter-final group stage 3rd place in a group with KK Partizan, ASPO Tours and Sunair Oostende
1977–78 Semi-finals eliminated by KK Bosna, 79-76 (W) in Milan, 81-101 (L) in Sarajevo
1984–85 Korać Cup Winners defeated Ciao Crem Varèse, 91–78 in the final of Korać Cup in Brussels
1988–89 Semi-finals eliminated by Wiwa Vismara Cantù, 81-95 (L) in Cantù, 70-65 (W) in Milan
1992–93 Korać Cup Winners defeated Il Messaggero Roma, 95-90 (W) in Rome, 106-91 (W) in Milan in the double finals of Korać Cup
1993–94 Semi-finals eliminated by Stefanel Trieste, 79-96 (L) in Trieste, 103-96 (W) in Milan
1994-95 Final lost to ALBA Berlin, 87-87 (D) in Milan, 79-85 (L) in Berlin
1995-96 Final lost to Efes Pilsen, 68-76 (L) in Istanbul, 77-70 (W) in Milan
Intercontinental Cup
1967 3rd place 3rd place in Rome, lost to Ignis Varèse 70–79 in the semi-final, defeated SC Corinthians 90-89 in the 3rd place game
1968 3rd place 3rd place in Philadelphia, lost to Real Madrid 84–93 in the semi-final, defeated Botafogo FR 82-54 in the 3rd place game
1983 5th place 5th place with a 2-3 record in a league tournament in Buenos Aires
1987 Intercontinental Champions defeated FC Barcelona 100-84 in the final of Intercontinental Cup in Milan
McDonald's Championship
1987 3rd place 3rd place in a three teams Tournament in Milwaukee with Milwaukee Bucks and Soviet Union
1989 3rd place 3rd place in Rome, lost to Jugoplastika Split 97-102 in the semi-final, defeated FC Barcelona 136-104 in the 3rd place game

Sponsorship names

Through the years, due to sponsorship deals, it has been also known as:[1]

  • Borletti (1936–55)
  • Simmenthal (1955–73)
  • Innocenti (1973–75)
  • Cinzano (1975–78)
  • Billy (1978–83)
  • Simac (1983–86)
  • Tracer (1986–88)
  • Philips (1988–93)
  • Recoaro (1993–94)
  • Stefanel (1994–98)
  • Sony (1998–99)
  • Adecco (1999–02)
  • Pippo (2002–03)
  • Breil (2003–04)
  • Armani Jeans (2004–2011)
  • EA7-Emporio Armani (2011–present)


External links

  • (Italian) (English)
  • Forum Olimpia Milano (Italian)

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