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Ray Li

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Ray Li

Ray li
Categories Women's fashion magazine
Frequency Monthly
Publisher China Light Industry Publishing Press
Rayli Magazine House
Year founded 1995
Country China
Based in Beijing
Language Chinese
Website Ray Li

Ray Li (Chinese: 瑞丽; pinyin: Ruìlí) is a monthly fashion magazine published in Beijing, China, with regional offices in Guangzhou and Shanghai, catering to affluent urban women in their twenties and thirties. The magazine is the Chinese version of the Japanese magazine wiith the same name.[1]

History and profile

Ray Li was established in 1995.[1][2] The publishers are China Light Industry Publishing Press and Rayli Magazine House.[1][3] The magazine is published on a monthly basis[3] and has its headquarters in Beijing.[4]

Most of the articles are from Japanese fashion magazines with local advertisement, selling mostly Western (some Korean and Japanese) merchandise. There are three versions of the magazine, each designed for specific age groups. One for women in their 20's, one for women in their 30's and a high fashion version. The magazine has sister brands in other fields.[2][5]

References

  1. ^ a b c Yang Feng; Katherine Frith (Fall 2008). "The Growth of International Women’s Magazines in China and the Role of Transnational Advertising" (PDF). Journal of Magazine & New Media Research. Retrieved 11 August 2015. 
  2. ^ a b "Rayli Magazine House Beijing". FIPP. Retrieved 3 September 2014. 
  3. ^ a b "Top titles" (PDF). Media Convergence Asia-Pacific. Retrieved 12 August 2015. 
  4. ^ "Top 10 Most Popular Magazines in China". China Whisper. 21 July 2013. Retrieved 11 August 2015. 
  5. ^ "Rayli Fashion and Beauty (China)". FIPP. Retrieved 3 September 2014. 

External links

  • Official website
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