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Market Street, looking west
Ashby-de-la-Zouch is located in Leicestershire
 Ashby-de-la-Zouch shown within Leicestershire
Population 12,758 (2001 Census)[1]
OS grid reference
Civil parish Ashby-de-la-Zouch
District North West Leicestershire
Shire county Leicestershire
Region East Midlands
Country England
Sovereign state United Kingdom
Post town Ashby-de-la-Zouch
Postcode district LE65
Dialling code 01530
Police Leicestershire
Fire Leicestershire
Ambulance East Midlands
EU Parliament East Midlands
UK Parliament North West Leicestershire
Website Ashby de la Zouch Town Council
List of places

Ashby-de-la-Zouch (), often shortened to Ashby, is a small market town and civil parish in North West Leicestershire, England, within the National Forest. It is a sister city with Pithiviers in north-central France and lies close to the Derbyshire border.

Ashby-de-la-Zouch Castle was of importance from the 15th to the 17th centuries. In the 19th century the town became a spa town and before the growth of Coalville it was the chief town in northwest Leicestershire.

In the 19th century its main industries were ribbon manufacture, coal mining and brickmaking. The town was served by the Leicester to Burton upon Trent Line of the Midland Railway from 1849.[2]

The civil parish includes the hamlet of Shellbrook west of the town. Nearby villages include Lount, Normanton le Heath, Smisby, Packington, Donisthorpe, Oakthorpe, Moira, Measham and Coleorton. The towns of Swadlincote, Burton-upon-Trent, Melbourne and Coalville are all within 10 miles of Ashby, with the city of Derby 11.5 miles due north.

The town is situated at the heart of The National Forest and approximately 24 miles due south of the Peak District National Park. It lies on the A42 national route between Tamworth and Nottingham.


  • History 1
  • Notable buildings 2
    • Churches 2.1
    • Ivanhoe Baths 2.2
    • Water Tower 2.3
  • Economy 3
  • Recreation 4
  • Transport 5
  • Culture 6
  • Notable people 7
  • Location 8
  • References 9
  • External links 10


"Ashby" is a word of Anglo-Danish origin, meaning "Ash-tree farm" or "Ash-tree settlement".[3] It was known as Ashby in 1086.[4] The Norman French name extension dates from the years after the Norman conquest of England, when the town became a possession of the La Zouche family during the reign of Henry III.[5]

Ashby-de-la-Zouch Castle was built in the 12th century.[6] The town and castle came into the possession of the Hastings family in 1464 and William Hastings, 1st Baron Hastings enhanced its fortifications from 1473.[6] In the English Civil War the town was one of the Cavaliers' chief garrisons under the control of Colonel Henry Hastings, 1st Baron Loughborough and commander of the North Midlands Army. When the town fell after a long siege in March, 1646 it was counted a great relief to the surrounding towns and villages.[7]

Many of the buildings in Market Street, the town's main thoroughfare, are timber framed, but most of this is hidden by later brick facades. The Bull's Head public house retains its original Elizabethan half-timbering although most of this was plastered over some years ago and can now no longer be seen from the street.[8] A short distance further down Market Street is a shop, currently occupied as a LOROS Charity Shop, which does retain its original Elizabethan timbers in full street view.[9] There are also Regency buildings in this street. Bath Street has a row of Classical-style houses called Rawdon Terrace dating from the time that the town was a spa in the 1820s.

The local upper school, Ashby School, previously Ashby Grammar School, is a mixed comprehensive school for 14 to 18-year-olds that was founded in 1567. There were formerly two other endowed boys' schools of 18th century foundation.

A local high school, Ivanhoe College, for 11 to 14-year-old children, is named after the historical novel Ivanhoe by Sir Walter Scott which was set in the area of the castle. In Scott's novel the town hosts an important archery competition held by Prince John, in which Robin Hood competes and wins.

Manor House School is an independent day school in the centre of Ashby for boys and girls aged four to 16. The school is located between St Helen's Church and the ruins of Ashby's historic castle. Pupils travel to the school from a wide geographical area.

Notable buildings


Holy Trinity parish church
Methodist church
Congregational church
Our Lady of Lourdes Roman Catholic church

St Helen's Church is Ashby's original parish church. It is a late 15th century Perpendicular Gothic building but the outer aisles were designed by J. P. St. Aubyn and added in 1878.[10] St. Helen's contains notable memorials to various members of the Hastings family and others,[6] and a rare 300-year-old finger pillory which may have been used to punish people misbehaving in church.

Holy Trinity Church is a Gothic Revival building designed by H. I. Stevens in the Early English Gothic style and built in 1838-40.[6] It has galleries supported by iron columns.[6] The chancel was added in 1866 and the ironwork chancel screen in 1891.[6]

The Roman Catholic Church of Our Lady of Lourdes was designed by F. A. Walters and built in 1908-15[6] at the expense of the 15th Duke of Norfolk. It is neo-Norman with three apses and a tower at the southeast corner.[6]

The Congregational Church was built in 1825 in a neoclassical style with Tuscan columns.[11]

The Methodist Church was built in 1867-68 in a Gothic Revival style.

Ivanhoe Baths

The Watertower at Ashby de la Zouch Cemetery

The Ivanhoe Baths was a Neo-Grecian building of 1822 with a Doric façade 200 feet (61 m) long.[11] It was derelict by 1960[11] and was demolished in 1962. The baths had their origins in the discovery of a copious saline spring when working coal at Moira Colliery, 3 miles (5 km) west of the town, in 1805. Here the Moira Baths were built, with a large hotel nearby. After a few years however, it was decided to convey the water to Ashby, where the Ivanhoe Baths were built. The Royal Hotel, originally called the Hastings Hotel, was built in 1826 to accommodate visitors to the growing spa.[11] It has a Doric porte-cochère and further Doric columns in its hall inside.[11]

Water Tower

The Grade II listed, 19th century water tower, located in the town's cemetery, on Moira Road, has been approved for conversion to a house, despite protests from English Heritage, Ashby Civic Society and local residents.[12][13][14] The move has proved controversial as the water tower is a prominent landmark in the town, and a Grade II listed building.[12] The renovation plan includes the construction of a 3-story stair tower and a two storey glass conservatory; given the tower's prominence and historical interest, there are fears the additions may damage the tower's picturesque aesthetic and irrecoverably damage the historic building.[12] English Heritage has raised concerns about the amount of alterations made to the tower and advised that the plans for the alterations and extensions should be "abandoned".[12] Ashby Civic Society has attended every council meeting since proposals have been submitted, to protest the plans.[12] The society says it is looking for a "suitable conversion that safeguards the integrity of the building", and condemns the current plans as "architectural vandalism of a landmark Grade II-listed building".[12] “We are appalled that the objection of English Heritage, guardians of listed buildings, can be so easily brushed aside.”[12]


In the 19th century Ashby's main industry was leather working. There was also a cotton factory and a glue factory. Ashby was surrounded by coal mines but was never a coal mining town itself. In the early 21st century, by far the largest employer in the town is United Biscuits. It provides about 2,000 jobs at its distribution centre, which houses and transports throughout the country all its products, and its KP Snacks factory on Smisby Road which is the production site of the well known Hula Hoops, Skips, Nik Naks, Space Raiders and Choc Dips. UB formerly had a larger presence in Ashby when it also had a McVitie's biscuit factory on Smisby Road, but this closed in 2004 with the loss of 900 jobs.[15]

Other employers in Ashby include Tesco, Ashfield Commercial & Medical Services, Timeline Communications, Eduteq Limited and TAC UK Ltd, a firm of energy consultants. Standard Soap Ltd., a significant industrial employer within Ashby de la Zouch since 1928, closed in early 2012 with the loss of 155 jobs.[16] There's also a concentration of high-tech employers. The video game software house Ashby Computer Graphics, also known as Ultimate Play The Game, was based in Ashby. Now called Rare, it has moved to custom-built premises at Manor Park near Twycross.

The UK government's swine flu help-line centre for England was based at Ashby.


Willesley Park Golf Course is set in rolling countryside, partly in parkland and partly on heathland. The course was opened for play in April 1921. The first hole is played along an avenue of lime trees which once flanked the old coach road from the old Norman castle in the town to the now demolished Willesley Hall.

Ashby Hastings Cricket Club[17] was founded before 1831. Its ground, the Bath Grounds in the centre of Ashby, hosts Leicestershire CCC 2nd XI matches each year. The club runs three Saturday League sides, all of whom play in the Everard's Leicestershire County Cricket League. The 1st XI play in the Premier Division, the highest level of club cricket available in Leicestershire, the 2nd XI play in Division 4 and the 3rd XI play in Division 8. The club also run a Midweek XI who play in the Premier Division of the Loughborough Cricket Association League and a Sunday XI who play friendly cricket. The club's Junior Section includes sides at Under 15, Under 13, Under 11 and Under 10 age groups.[18] A second club, Ashby Town Cricket Club[19] was formed in 1945.

The town also has a small bridge club (Ashby Bridge Club).


The town was to be served by Ashby Canal from 1804 but the canal never reached Ashby, only reaching the town of Moira. There was a station on the Leicester to Burton upon Trent Line of the Midland Railway from 1845. The canal was abandoned in stages between 1944 and 1966 and British Railways withdrew the passenger service and closed Ashby de la Zouch railway station in September 1964. The railway remains open for freight.

In the 1990s BR planned to restore passenger services between Leicester and Burton as the second phase of its Ivanhoe Line project. However, after the privatisation of British Rail in 1995 this phase of the project was discontinued. In 2009 the Association of Train Operating Companies published a £49 million proposal to restore passenger services to the line that would include reopening a station at Ashby.[20] The restoration of passenger train services remains part of Leicestershire County Council's Structure Plan as a project awaiting funding.

The nearest railway station is now Burton-on-Trent, over 8 miles (13 km) away. Leicester, 16 miles (26 km) away, has fast East Midlands Trains express passenger services to and from London St Pancras.

A511 Ashby bypass

The A50 Leicester to Stoke-on-Trent road and the A453 Birmingham to Nottingham road used to pass through the town centre. The heavy traffic which previously travelled through the town has been substantially relieved by the A42 and A511 bypasses, which replaced the A453 and A50 respectively.

Frequent bus routes provide an hourly direct service to Coalville and Burton-upon-Trent (Arriva Midlands 3, 9/9A & 16) and the National Express coach network links to Leicester for intercity connections and a daily direct service to London.

East Midlands Airport is 9 miles (14 km) northeast of Ashby and provides flights to and from other parts of the UK and Europe.


Every May, Ashby holds an arts festival currently sponsored by the district council.[21] This features local artists, musicians, song writers, poets, performers and story tellers. The multiple sites around the town host exhibitions, musical performances, workshops and talks, and the town centre is decorated with flags and an outdoor gallery.

Ashby Statutes, a travelling funfair, is held every September. Instituted by Royal Statute, it was originally a hiring fair when domestic servants and farmworkers would be hired for the year. Market Street, the main road through the town (the former A50 trunk road), is closed for nearly a week and the traffic is diverted along the narrower roads either side of Market Street called North Street and South Street. Locals call this event 'The Statutes'.

In April 1946 the American jazz bassist and composer Charles Mingus recorded a tune called "Ashby de la Zouch" with his band. The title was probably an acknowledgement of guitarist Irving Ashby who took part in the recording.

Notable people

  • Adrian Mole, a fictional diarist created by Sue Townsend, from her novels including The Growing Pains of Adrian Mole and The Secret Diary of Adrian Mole aged 13¾ (Adrian moves from Leicester to Ashby-de-la-Zouch during his lifetime: his girlfriend Pandora Braithwaite later becomes MP for the town). Townsend opened the new English building at Ashby School in 2007.



  1. ^
  2. ^
  3. ^
  4. ^ Open Domesday: Ashby-de-la-Zouche
  5. ^ [1]
  6. ^ a b c d e f g h Pevsner, 1960, page 51
  7. ^ Henry Hastings and the Siege of Ashby
  8. ^
  9. ^
  10. ^ Pevsner, 1960, page 50
  11. ^ a b c d e Pevsner, 1960, page 54
  12. ^ a b c d e f g
  13. ^
  14. ^
  15. ^ During 2003, we announced a proposal to close our biscuit factory at Ashby-de-la-Zouch by the end of 2004 to improve our factory utilization and enable us to effectively support growth in our priority brands. We transferred approximately one-third of production to other sites and completed the first phase of the redundancy program...During 2004...[w]e also completed the closure of our biscuit facility at Ashby-de-la-Zouch.
  16. ^ 'Jobs lost as Standard Soap factory closes'
  17. ^ Ashby Hastings Cricket Club
  18. ^ AHCC Web Site
  19. ^ Ashby Town Cricket Club
  20. ^
  21. ^ Ashby Arts Festival
  • )Ashby de la Zouch by the sea'A Little Bit About Ashby de la Zouch' (includes words of the song

External links

  • Community website for Ashby de la Zouch helping to promote the town and its businesses
  • The Online Guide to Ashby de la Zouch and Surrounding Area
  • A tongue in cheek guide to Ashby de la Zouch
  • The Ashby Churches
  • Ashby Town Cricket Club
  • Ashby Hastings Cricket Club
  • Ashby de la Zouch Museum website
  • Ashby Hockey Club
  • History of Ashby de la Zouch Methodist Church
  • "Old Photos of Ashby de la Zouch" Group
  • Ashby [-de-la-Zouch] in the Domesday Book
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