World Library  
Flag as Inappropriate
Email this Article
 

Beko

Beko Elektronik A.Ş.
Anonim Şirket
Industry Major appliances
Small appliances
Electronics
Technology
Fate Merged with its parent company Arçelik A.Ş.
Founded 1967
Founder Vehbi Koç
Defunct 2009 (2009)
Headquarters Istanbul, Turkey
Key people
Vehbi Koç (Founder)
Products Products
Laundry machines and dryers
Refrigerators
Freezers
Dishwashers
Kitchen stoves
Room air conditioners
Microwaves
Ovens
Counter top appliances
Audio products
Visual products
TV sets
Laptop computers
Computer-related electronics
Media products
Owner Arçelik A.Ş. (Koç Holding)
Website beko.com

Beko is a Turkish domestic appliance and consumer electronics brand of Arçelik A.Ş.[1] controlled by Koç Holding.

Contents

  • History 1
  • Sponsorships 2
  • References 3
  • External links 4

History

The old logo of Beko

Beko Elektronik A.Ş. was founded by Vehbi Koç, the founder of Koç Holding (who also founded Arçelik A.Ş., the parent company of Beko, in 1955), in Istanbul, Turkey, 1967.

In 2004, Beko Elektronik purchased the German electronics company Grundig and by January 2005, Beko and its rival Turkish electronics and white goods brand Vestel accounted for more than half of all TV sets manufactured in Europe.[2]

In April 2008, the electronics division of Beko renamed itself Grundig Elektronik A.Ş.[3]

At the Extraordinary General Shareholders Meeting of Arçelik A.Ş. on 29 June 2009, it was decided to merge Arçelik A.Ş. with the company's subsidiary, Grundig Elektronik A.Ş. (to be administered directly by Arçelik A.Ş. of Koç Holding) by taking over all of Grundig's assets and liabilities in whole.[4]

Beko is a budget brand name and continues to be in use for a number of Arçelik A.Ş. products such as television sets,[5] refrigerators, washing machines and dishwashers, in several countries.[6]

Beko changed its old logo for a new one in June 2014.[7]

Sponsorships

Beko has been the official sponsor of the Turkish, German, Italian and Lithuanian premier basketball leagues, as well as the 2014 FIBA Basketball World Cup in Spain.[8] Beko is also among the official sponsors of the Spanish football team FC Barcelona[7] and Turkish football team Beşiktaş JK,[9] Turkmen football club FC HTTU[10] and has been one of the largest advertisers in the English Premier League since 2008,[11] and an official sponsor of the FA Cup.[12]

References

  1. ^ Arçelik A.Ş.: Brands
  2. ^
  3. ^
  4. ^
  5. ^ Beko Türkiye: LED Televizyonlar
  6. ^
  7. ^ a b FC Barcelona: "FC Barcelona and Beko sign global sponsorship agreement"
  8. ^ FIBA: "FIBA and Beko sign global partnership leading up to 2014 Basketball World Cup"
  9. ^ Fanatik: "Beşiktaş Beko ile imzaladı"
  10. ^ 4 ýyldan soň 4-nji çempionlyk
  11. ^ SportsPro: "Beko teams up with The Football League"
  12. ^ Arçelik A.Ş.: "Beko becomes a sponsor to the oldest football cup in the world"

External links

  • Beko – International
  • Beko – Türkiye (Turkish)
  • Beko UK
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and USA.gov, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for USA.gov and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
 
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
 
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.
 


Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.