World Library  
Flag as Inappropriate
Email this Article

Bell's whisky

Article Id: WHEBN0025288061
Reproduction Date:

Title: Bell's whisky  
Author: World Heritage Encyclopedia
Language: English
Subject: United Distillers, Blair Athol distillery, Diageo, Scottish Football League, List of recurring Monty Python's Flying Circus characters
Collection:
Publisher: World Heritage Encyclopedia
Publication
Date:
 

Bell's whisky

Bell's Scotch Whisky barrel at the Blair Athol Distillery in Pitlochry.

Bell's is a brand of blended Scotch whisky originally produced by Arthur Bell & Sons Ltd and now owned by Diageo. It is the highest selling whisky in the UK.[1]

History

In 1851, Arthur Bell (1825–1900) began to blend various single malts together to create a more consistent blended whisky.[2] Arthur Bell was the first known whisky manufacturer to appoint a London agent, by at least 1863.[3] Bell's two sons joined the business in partnership in 1895.[4] Arthur Kinmond (1868–1942) was appointed to manage the domestic market and Robert was appointed as head of the brand overseas.[3] By the 1880s the company was focused on blended whisky.[3] Arthur Bell died in 1900.[3] In 1921 the partnership became a private company run by Arthur Kinmond after Robert retired to live as a country gentleman. The end of Prohibition in America created a surge in demand, which led Arthur Bell & Sons to acquire two distilleries in 1933: Blair Athol and Dufftown.[4] In 1936 the Inchgower distillery was also acquired.[5]

The Bell brothers died in 1942 and the company accountant, William Govan Farquharson, became chairman of the company.[3] He focused on advertising the brand more heavily.[3] Bell's became a public company in 1949.[5] In 1954, Arthur Bell exported to 130 different countries.[6]

By 1970, Bell's was the highest selling whisky in Scotland.[3] In the early 1970s, Bell's could not afford the advertising budget of the larger whisky distillers.[7] Instead, it focused on the user of mixers with its product.[7] This increased the product's popularity with women, and Bell's revenues rose by 800 percent between 1970 and 1979.[7] In 1978 Bell's became the UK's highest selling whisky.[4] Much of the credit for this expansion is given to the then managing director Raymond Miquel.[8] By 1980 the company had around 35 percent market share in the UK.[8]

Arthur Bell & Sons acquired Gleneagles Hotels in 1984.[9] In 1985 the company was acquired by Guinness for $518 million, and subsequently absorbed into Diageo.[10]

Production

Shieldhall bottling plant

Blair Athol is the main component of the blend.[11] Dufftown and Inchgower still figure, but Glenkinchie and Caol Ila are also components.[11]

The Pittyvaich distillery was used in the blend between 1974 and 1993.[12]

Bell's is bottled at Diageo's Shieldhall plant.

The product is 40% ABV in the UK, and 43% ABV in South Africa.[13]

Markets

The brand's top markets are the UK, South Africa, the Nordic countries, Spain and Brazil.[14]

Advertising

A religious man, modesty prevented Arthur Bell from using his name on his whisky.[12] The Arthur Bell name was not attached to the product until 1904.[12]

A yellow floribunda rose was named after Arthur Bell in the early 1960s.[15] Bell's has used the "Afore ye go" slogan since 1925.[4]

In popular culture

Clive Owen's character Theo in the movie Children of Men, set in 2027, usually carries a small bottle of Bell's with him.

References

  1. ^ Nielsen, GB Off Trade Value Sales MAT TO WE 14/05/2011, CGA On Trade Value Sales MAT TO 16/04/2011
  2. ^ Gavin D. Smith; Dominic Roskrow; Davin De Kergommeaux (2012). Whisky Opus. Dorling Kindersley. p. 83.  
  3. ^ a b c d e f g Bells – About Whisky – Blends – www.scotchwhisky.com
  4. ^ a b c d Bell's – History
  5. ^ a b Ronald B. Weir, ‘Bell, Arthur (1825–1900)’, Oxford Dictionary of National Biography, Oxford University Press, 2004; online edn, Jan 2011 accessed 8 Jan 2014
  6. ^ Bell's Whisky
  7. ^ a b c James, Barrie G. (1985). Business Wargames. Taylor & Francis. p. 60.  
  8. ^ a b Philip Hills (21 December 2012). Scots On Scotch: The Book of Whisky. Mainstream Publishing. p. 14.  
  9. ^ David Parker (19 June 2013). The Official History of Privatisation, Vol. II: Popular Capitalism, 1987–97. Routledge. p. 438.  
  10. ^ http://www.nytimes.com/1985/08/24/business/bell-s-stockholders-back-guinness-bid.html
  11. ^ a b Bell's – Discovery
  12. ^ a b c Bells Whisky – one of Scotlands big brands
  13. ^ Bell's Whisky
  14. ^ Whisk(e)y
  15. ^ http://www.countrygardenroses.co.uk/proddetail.php?prod=Arthur-Bell-clmb

External links

  • Official website
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and USA.gov, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for USA.gov and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
 
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
 
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.
 


Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.