Chief creative officer

A chief creative officer (CCO) is the highest ranking position of the creative team within a company. Depending on the type of company, this position may be responsible for the overall look and feel of creative directors, art directors, designers, and copywriters.

Overall description

The CCO directs a company's creative output, developing the artistic design strategy that defines the company's brand. ^[1] The CCO creates the unique image of the firm and deliver this distinctive design to consumers and to create a clear brand image which is a fundamental and essential work throughout the company. Advertisements present a certain memorable artistic design while also structured to accomplish functional goals. The CCO ensures that the design and functionality combine harmoniously so the firm can present a product that successfully represents its creative brand.^[1]

CCOs, in some cases are called creative directors, are demanded in firms which involve creative thinking and artistic design. The position of generic head of marketing is usually replaced by chief creative officer in advertising firms.^[1] The power of chief creative officer can even be compared to CEO and at the early stages of a small company, usually at the start of partnerships, the CCO and the CEO manage jointly.^[1]

Notable chief creative officers

Christopher Bailey of Burberry^[2]
Burnie Burns of Rooster Teeth Productions^[3]
Clive Davis of Sony Music Entertainment^[4]
Hugh Hefner of Playboy Enterprises^[5]
Geoff Johns of DC Entertainment^[6]
John Lasseter of Walt Disney Animation Studios and Pixar
Jennifer Lopez of NuvoTV
Hisao Oguchi of Sega Sammy Holdings
Joe Quesada of Marvel Entertainment
Will.I.Am of 3D Systems

References

^ ^a ^b ^c ^d Written By: Terry Masters, Edited By: Allegra J. Lingo"What Does a Chief Creative Officer Do", 14 October 2014, Retrieved on 30 October 2014
^ "Christopher Bailey"
^ "Burnie Burns"
^ "Mr. Clive Jay Davis"
^ "Hugh Hefner Biography"
^ "Geoff Johns"

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Other titles	Chairman President Creative director Development director Executive director General counsel Non-executive director Manager Supervisor Team leader

Related topics	Board of directors Corporate governance Executive pay Senior management Supervisory board Talent management

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Chief creative officer