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Fendi

Fendi
Subsidiary of LVMH
Industry Luxury fashion
Founded 1925
Founder Adele & Edoardo Fendi
Headquarters Rome, Italy
Number of locations
197 stores worldwide (2014)
Key people
Karl Lagerfeld, creative director for fur & RTW
Silvia Venturini Fendi, creative director for accessories & men's
Pietro Beccari, chairman & CEO
Revenue € 800 million (2011), tg
Profit US$ 1.1 billion
Total assets US$ 970 million
Total equity US$ 330 million
Owner LVMH (90%), Fendi family (10%)
Parent LVMH
Website www.fendi.com

Fendi (Italian pronunciation: ) is an Italian luxury fashion house whose specialities include fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in 1925 in Rome, Fendi is renowned for its exquisite creations on fur and fur accessories. Fendi is also well known for its leather goods such as "Baguette", 2jours, Peekaboo or Pequin handbags.[1]

Contents

  • History 1
  • Philanthropy 2
  • References 3
  • External links 4

History

The house of Fendi was launched in 1925 by Edoardo and Adele Fendi,[2] as a fur and leather shop in Via del Plebiscito, Rome. Since 1946, the five sisters of second generation (Paola, Anna, Franca, Carla & Alda) started entering the company and bought new wave of enthusiasm.[1] Karl Lagerfeld joined Fendi in 1965 and becomes the Creative Director for Fur and also for Women Ready-to-Wear (launched in 1977).[3] Silvia Venturini Fendi, daughter of Anna, joined in 1994 and is the Creative Director for Accessories and Men's lines. Since 2001, Fendi becomes a multinational luxury fashion brand and member of LVMH group.

In 2014, Fendi started making plans to use drones to show its catwalk fashions.[4]

Philanthropy

Fendi invested more than 2 million euros (approximately $2.7 million) to help restore the Trevi Fountain in Rome designed by Nicola Salvi in 18th century. The restoration works started June 2014. “It’s about tying us with a city that makes millions of people dream,” Fendi CEO Pietro Beccari said.[5]

Fendi boutique in The Landmark, Hong Kong

References

  1. ^ a b "Fendi perfumes and colognes". Fragrantica.com. Retrieved October 24, 2011. 
  2. ^ Chevalier, Michel; Gerald Mazzalovo (2012). "3". Luxury Brand Management (second ed.). Singapore: John Wiley & Sons. p. 53 (of 316).  
  3. ^ Bergin, Olivia (October 24, 2011). "Karl Lagerfeld to launch new, accessible line". The Telegraph (London). Retrieved October 24, 2011. 
  4. ^ Zargani, Luisa (18 February 2014). "Fendi Partnering With Google to Livestream Runway Show". WWD. Retrieved 24 February 2014. 
  5. ^ Roberts, Andrew (23 June 2014). "Fendi Touts Dolce Vita as Owner LVMH Relies on Brand". Bloomberg. 

External links

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