Forbes magazine

For other uses, see Forbes (disambiguation).
Forbes
File:Forbes (magazine) cover.jpg
Editor-in-chief Steve Forbes
Categories money
Frequency biweekly
Publisher Forbes publishing
Total circulation
(December 2012)
925,051[1]
First issue 1917
Country United States
Based in New York City
Language English
Website
ISSN 0015-6914

Forbes is an American business magazine owned by Forbes, Inc. Published biweekly, it features original articles on finance, industry, investing, and marketing topics. Forbes also reports on related subjects such as technology, communications, science, and law. Its headquarters are in New York City. Primary competitors in the national business magazine category are Fortune and Bloomberg Businessweek. The magazine is well known for its lists and rankings, including its lists of the richest Americans (the Forbes 400) and rankings of world's top companies (the Forbes Global 2000). The motto of Forbes magazine is "The Capitalist Tool".[2] Its editor-in-chief is Steve Forbes and its CEO is Mike Perlis.

Company history

B. C. Forbes, a financial columnist for the Hearst papers, and his partner Walter Drey, the general manager of the Magazine of Wall Street,[3] founded Forbes magazine in 1917.[4] Forbes provided the money and the name and Drey provided the publishing expertise. The original name of the magazine was Forbes: Devoted to Doers and Doings.[3] Drey became vice-president of the B.C. Forbes Publishing Company,[5] while B.C. Forbes became editor-in-chief, a post he held until his death in 1954. B.C. Forbes was assisted in his later years by his two eldest sons, Bruce Charles Forbes (1916–1964) and Malcolm Stevenson Forbes (1917–1990).

Bruce Forbes took over on his father's death, and his strengths lay in streamlining operations and developing marketing.[4] During his tenure, 1954–1964, the magazine's circulation nearly doubled.[4]

On Malcolm's death, his eldest son Malcolm Stevenson "Steve" Forbes Jr. (1947–) became President and Chief Executive of Forbes and Editor-in-Chief of Forbes magazine.[6] Between 1961 and 1999 the magazine was edited by James Michaels.[7] In 1993, under Michaels, Forbes was a finalist for the National Magazine Award.[8] In 2006, an investment group Elevation Partners that includes rock star Bono bought a minority interest in the company.[6][9] A 2009 New York Times report said: "40 percent of the enterprise was sold ... for a reported $300 million, setting the value of the enterprise at $750 million. According to Mark M. Edmiston of AdMedia Partners, 'It’s probably not worth half of that now.'"[10]


In 2013, the magazine claimed in error that the President of Ireland, Michael D. Higgins, who has a wife and four children, was an "acknowledged homosexual". When Forbes were informed, they said the piece contained a "serious error". The writer, David Monagan, called it "the worst error in my life as a journalist".[11]

Other publications

Apart from Forbes and its lifestyle supplement, Forbes Life, other titles include Forbes Asia and fifteen local language editions. Steve Forbes and his magazine's writers offer investment advice on the weekly Fox TV show Forbes on Fox and on Forbes On Radio. Other company groups include Forbes Conference Group, Forbes Investment Advisory Group and Forbes Custom Media. From the 2009 Times report: "Steve Forbes recently returned from opening up a Forbes magazine in India, bringing the number of foreign editions to 10. In addition, this year the company began publishing ForbesWoman, a quarterly magazine with a companion Web site."[10]

The company formerly published American Legacy magazine as a joint venture, although that magazine separated from Forbes as of May 14, 2007.[12]

The company also formerly published American Heritage and Invention & Technology magazines. After failing to find a buyer, Forbes suspended publication of these two magazines as of May 17, 2007.[13] Both magazines have since been purchased by the American Heritage Publishing Company, and have resumed publication as of Spring 2008.[14]

Forbes has published the Forbes Travel Guide since 2009.

Forbes.com

Forbes named magazine artist Kyle Reeves as Vice President to David Churbuck. David founded Forbes' Web site in 1996. The site uncovered Stephen Glass' journalistic fraud in The New Republic in 1998, an article that drew attention to internet journalism. At the peak of media coverage of alleged Toyota sudden unintended acceleration in 2010 it exposed the California “runaway Prius” as a hoax, as well as running five other articles by Michael Fumento challenging the entire media premise of Toyotas suddenly gone bad. The site, like the magazine, publishes many lists focusing on billionaires and their possessions, especially expensive homes, a critical aspect of the website's apparent popularity.[15] Forbes.com employs the slogan "Home Page For The World's Business Leaders" and sometimes claims to be the world's most widely visited business web site.[16]

The company's current chief executive officer is Mike Perlis; the current chief product officer is Lewis D'vorkin; the current editor of the magazine is Randall Lane.

Forbes.com also publishes subscription investment newsletters, and an online guide to web sites, Best of the Web.

Forbes.com is part of Forbes Digital, a division of Forbes Media LLC. Forbes' holdings include a portion of RealClearPolitics. Together these sites reach more than 27 million unique visitors each month.

The 2009 Times report said that, while "one of the top five financial sites by traffic [throwing] off an estimated $70 million to $80 million a year in revenue, [it] never yielded the hoped-for public offering."[10]

Forbes currently allows advertisers to publish blog posts on its website alongside regular editorial content through a program called AdVoice, which accounts for more than 10 percent its digital revenue.[17] The website also uses a "contributor model" in which a wide network of "contributors" writes and publishes articles directly on the website.[18] Contributors are paid based on traffic to their Forbes.com pages; the site has received contributions from over 2,500 individuals, and some contributors have earned over US$100,000, according to the company.[18]


Sale of headquarters to New York University

In January 2010, Forbes reached an agreement to sell its headquarters building located on Fifth Avenue in Manhattan to New York University. Terms of the deal were not publicly reported, but Forbes will continue to occupy the space under a five-year sale-leaseback arrangement.[19]

References

  1. David Monagan tweet Twitter, 2013-07-23. "I made the worst error in my life as a journalist, am so regretful. Love Ireland, messed up in a hurry not to be excused."
  2. Calling Higgins gay my worst nightmare Irish Independent, 2013-07-28.

Further reading

  • Forbes, Malcolm S. (1974) Fact and Comment Knopf, New York, ISBN 0-394-49187-4; twenty-five years of the editor's columns from Forbes
  • Grunwald, Edgar A. (1988) The Business Press Editor New York University Press, New York, ISBN 0-8147-3016-7
  • Holliday, Karen Kahler (1987)A Content Analysis of Business Week, Forbes and Fortune from 1966–1986 Masters of Journalism thesis from Louisiana State University, Baton Rouge, 69 pages, OCLC 18772376, available on microfilm
  • Kohlmeier, Louis M.; Udell, Jon G. and Anderson, Laird B. (eds.) (1981) Reporting on Business and the Economy Prentice-Hall, Englewood Cliffs, New Jersey, ISBN 0-13-773879-X
  • Kurtz, Howard (2000) The Fortune Tellers: Inside Wall Street’s Game of Money, Media, and Manipulation Free Press, New York, ISBN 0-684-86879-2
  • Tebbel, John William and Zuckerman, Mary Ellen (1991) The Magazine in America, 1741–1990 Oxford University Press, New York, ISBN 0-19-505127-0
  • Parsons, D. W. (1989) The Power of the Financial Press: Journalism and Economic Opinion in Britain and America Rutgers University Press, New Jersey, ISBN 0-8135-1497-5

External links

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