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Industry Pet food
Founded 1946
Headquarters 8700 Mason-Montgomery Rd., Mason, Ohio, United States
Area served
Products Dog food, cat food, animal health products
Owner Mars, Inc, Procter & Gamble
Slogan Life's better

Iams is a brand name for dog food and cat food manufactured by Mars, Inc and Procter & Gamble (P&G). The company sells pet food for cats and dogs formulated for puppy/kitten, adult and mature. Its products are developed by nutritionists and veterinarians and can be found in three main formulas: ProActive Health, Healthy Naturals and Premium Protection. Veterinary formulas for pets with special dietary requirements are also available.[1][2][3]


  • History 1
  • Iams Home 4 the Holidays 2
  • Controversy 3
  • References 4
  • External links 5


During the 1940s, because pet food was not available in stores, animals were predominantly fed homemade food, usually table scraps.[4] Paul Iams, an animal nutritionist who graduated from Ohio State University in 1938, founded The Iams Company in 1946 in a small feed mill near Dayton. In 1950, he developed the world’s first animal-based protein, dry dog food and called it Iams 999.[1][5] In 1969, Paul Iams formulated a new dog food and named it Eukanuba. Prior to founding Iams and Eukanuba, he worked for a number of companies including his father’s feed business in Dayton, Ohio.

In 1973 during the Arab oil embargo, the costs for meat and bone meal tripled, but sale prices were frozen by a nationwide wage and price control issued by then-President Richard Nixon.[6] Iams did not change the product formula during the price freeze mandate and the company nearly went broke.[4] Clay Mathile, who joined Iams in 1970, purchased half of the company in 1975.[7][8] By 1982, he became the sole owner and president.[9] After expanding the company from $100,000 turnover in 1970 to $900 million in 1999, Mathile sold it to P&G in September 1999.[10] In July 2006, P&G reorganized the Pet Health & Nutrition division into P&G Pet Care (consisting of the Iams and Eukanuba brands).

In its largest divestiture in five years, Procter & Gamble announced in April 2014 that it is selling most of its Iams, Eukanuba and Natura pet food brands to Mars, Incorporated for $2.9 billion in cash. P&G said the deal would allow it to lose a slow performer and generate cash to grow core businesses.[11] The deal for P&G Pet Care's operations in North America and Latin America was completed in August, 2014. Mars, Inc also exercised options to acquire P&G’s pet food business in some parts of Asia Pacific, Middle East and Africa, including Australia, Japan and Singapore. [12]

Iams Home 4 the Holidays

In 1999,

  • Official website

External links

  1. ^ a b Iams History". Juggle
  2. ^ "Iams Dog Products". Iams website
  3. ^ "Iams Cat Products". Iams website
  4. ^ a b "Iams History". Coupon for Dog
  5. ^ "Iams History". Pet Food Talk
  6. ^ "Iams History". Food Coupons
  7. ^ "Iams History". Reference for Business
  8. ^ "Iams History". Funding Universe
  9. ^ Clay Mathile". Business Courier
  10. ^ Iams sold to P&G ". All Voices
  11. ^ "P&G sells Iams, Eukanuba, Natura for $2.9B". Cincinnati Enquirer
  12. ^ Mars, Inc. press release, 1 Aug 2014
  13. ^ "Iams Home 4 the Holidays". Pawcurious
  14. ^ "Iams Home 4 the Holidays Celebrity Ambassadors". Dogtipper
  15. ^ "Iams Home 4 the Holidays Bags 4 Bowls". Dogtime
  16. ^ "Iams Home 4 the Holidays Bags 4 Bowls". 4 the Love of Animals
  17. ^ "Iams Animal Study Policy". Iams website
  18. ^ "ASPCA Examinations". Iams Truth


In 2002, a film by animal rights organizations ASPCA.[18]


In 2008 and 2009, actresses and pet adoption advocates Felicity Huffman and Hilary Swank served as the celebrity ambassadors for the IH4TH program, respectively.[14] In 2010, five million meals were donated to network animal shelters through the IH4TH Bags 4 Bowls program.[15][16]


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