World Library  
Flag as Inappropriate
Email this Article


Article Id: WHEBN0003198357
Reproduction Date:

Title: Kelkoo  
Author: World Heritage Encyclopedia
Language: English
Subject: William Klippgen, PriceRunner, APT from Yahoo!, LeaseWeb, Sue James
Collection: Comparison Shopping Websites, Yahoo! Acquisitions
Publisher: World Heritage Encyclopedia


Kelkoo's logo
Operating system Any (web based application)
Type Price comparison service

The website Kelkoo is a European price comparison service founded in France in 1999, allowing customers to find information on products they want to purchase, including price and seller information.[1] It was bought by Yahoo! in 2004.[2] It operates in 10 countries, including UK, France, Spain, Italy, Norway, Sweden, Germany, Denmark, Netherlands, and Belgium.[2] On 21 November 2008, Yahoo sold Kelkoo to Jamplant, a private equity company.[1]


  • History 1
    • Origin of the name 1.1
  • Business model 2
  • Brazil Launch 3
  • References 4
  • External links 5


Kelkoo was founded in 1999 by

  • UK Website:

External links

  1. ^ a b
  2. ^ a b c
  3. ^ a b
  4. ^
  5. ^ Spain's merged with
  6. ^ European Merger Creates E-Commerce Giant
  7. ^ Consumer Releases: Zoomit Merger
  8. ^ Kelkoo seals MSN deal
  9. ^ Yahoo! to Acquire Kelkoo
  10. ^ : Ils ont réussi leur Start-up ! : La Success Story de Kelkoo: Livres: Julien Codorniou,Cyrille de Lasteyrie,Pierre Chappaz
  11. ^ Kelkoo FAQ
  12. ^
  13. ^ ITV’s PriceTerrier Goes Live
  14. ^ PriceSpin Data Partners
  15. ^ SmartShopper Partners
  16. ^ Kelkoo Shopping Web Services
  17. ^ Kelkoo arrives in Brazil


Kelkoo historically was a Europe-based shopping price comparison service.With the rapid e-commerce growth of the BRIC countries, Kelkoo launched their Brazil website in 2012. Winning over India and China, Brazil has a large growing market with a sizable population who have purchased online previously. Since the launch, the Brazil business has shown growth and potential.[17]

Brazil Launch

In addition to being a price comparison site, Kelkoo also offers an API webservice where other price comparison websites, such as[14] shopping comparison website, and[15] price comparison browser add-on, use data and content from Kelkoo's database.[16] This is a shared revenue business model. Kelkoo offers an affiliate commission to the partner sites who use their data for every qualified click that they generate.

Kelkoo has been profitable since Q4 2002. Similar to other price comparison services in how it operates, Kelkoo has focused much of its marketing on capturing users through SEO and launching partner sites[12] including ITV's[13]

Business model

The name "Kelkoo" is a phonetic spelling meaning primarily the French phrase "Quel coût?", meaning "At what price?". It can also be understood as "Quel coup", meaning "What a bargain".[11]

Origin of the name

In November 2008, Kelkoo was sold by Yahoo! Inc to the private equity firm Jamplant Ltd.[3]

In October 2005 a book on Kelkoo appeared in French called Ils ont réussi leur start-up! La success-story de Kelkoo.[10] written by Julien Codorniou and Cyrille de Lasteyrie.

In April 2004, Kelkoo was bought by Yahoo! Inc for €450 million.[2] Yahoo explained this move as providing advertisers with the ability to target individual products.[9]

In June 2003, it partnered with the European arm of the Microsoft site MSN to provide shopping listings.[8] A similar deal was announced in June 2004 with (formerly Ask Jeeves).

In April 2000, within days of each other, Kelkoo merged with Spanish-based[5] and UK based competitor ShopGenie, founded by Philip Wilkinson.[6] In September of the same year, Kelkoo merged with Norway-based,[7] paying the Zoomit-shareholders in shares amounting to a third of Kelkoo's total equity making the largest entity within "new" Kelkoo.


This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.