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Progressive Enterprises

Progressive Enterprises Limited
Industry Retail
Founded 1949 (1949)
Headquarters Mangere, Auckland, New Zealand
Products Countdown, Freshchoice, SuperValue:
Revenue NZ$4,957 million (2008-9)
NZ$208 million (2008-9)
Number of employees
Parent Woolworths Limited

Progressive Enterprises is the second largest grocery company in New Zealand (behind Foodstuffs), with a revenue of NZ$4,957 million for the year to June 2009.[1] Alongside Foodstuffs, Progressive Enterprises forms part of the New Zealand supermarket duopoly.

Progressive Enterprises Limited was previously owned by the Western Australian Supermarket Group FAL - Foodland Associated Limited which operated Action Supermarkets, Supa Valu Supermarkets and Dewsons Supermarkets.


  • History 1
  • Store brands 2
  • Former store brands 3
  • Product brands 4
  • Former product brands 5
  • See also 6
  • References 7
  • External links 8


  • 1948: Progressive Enterprises was established in 1949 by the Picot Family
  • 1961: Progressive Enterprises became the parent company to Foodtown Supermarkets Limited.
  • 1974: Albert Gubay opens the first 3Guys store. Progressive purchased the chain in 1987, and rebranded or closed them throughout the 1990s with the store in Hillcrest, Hamilton being one of the last when it closed in January 1998.
  • 1988: Progressive Enterprises became part of Australian business Coles Myer
  • 1992: Coles Myer relaunched Progressive Enterprises onto the New Zealand stock exchange as a public company.

On 25 May 2005, it was announced that Woolworths Limited, one of Australia's largest retailers, would be purchasing Progressive along with 22 Action stores in Australia. The deal was worth approximately NZ$2.5 billion and culminated in the official transfer of assets on 24 November 2005.

In 2006, company workers at three distribution centres initiated industrial action in an attempt to win a collective employment agreement and pay rise.[2] The company responded by suspending grocery distribution centre operations and allowing suppliers to send stock directly to supermarkets.[3]

Also in 2006, the company was awarded the Roger Award For The Worst Transnational Corporation Operating in New Zealand.

On 15 August 2007, it was announced that all Progressive Enterprises employees on youth rates or under the age of 18 will now all get paid adult rates which in some cases can be up to an 80% pay increase. The average pay is around $13.50 from $9.00.

Store brands

Entrance to a Fresh Choice supermarket

Progressive runs the following grocery store chains:

  • Countdown: 171 supermarket stores
  • SuperValue: 41 stores - convenience supermarket stores, run as a franchise
  • FreshChoice: 19 stores - Higher quality supermarket with a large range, run as a franchise

It operates online grocery shopping in the name of Countdown.[4]

The Woolworths and Foodtown brands were phased out in early 2012.[5] In August 2011, Progressive won a prestigious NZ Marketing award.[6]

Former store brands

Product brands

  • Woolworths Select
  • Home Brand
  • Naytura
  • Freefrom
  • FreshZone

Former product brands

  • Signature Range
  • Basics
  • No Frills

See also


  1. ^ "Woolworths Final Results Presentation FY09" (PDF). Retrieved 2009-10-15. 
  2. ^ Business & Money
  3. ^ Business & Money
  4. ^ Countdown Online Shopping
  5. ^ "Foodtown, Woolworths brands on way out".  
  6. ^

External links

  • Progressive Enterprises Limited
  • Press release - Woolworths acquisition
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