World Library  
Flag as Inappropriate
Email this Article
 

Tata Sky

Tata Sky
Type Joint venture
Industry Satellite television
Founded 2004
Headquarters Mumbai
Area served India
Key people Harit Nagpal (MD & CEO)
Products Direct broadcast satellite, pay television, pay-per-view
Parent Tata Sons (70%)[1]
STAR India (20%)
Temasek Holdings, owned by Singapore Government (10%)
Website TataSky
TataSky+HD
My TataSky
Tata Sky dish antenna unit

Tata Sky is a direct broadcast satellite television provider in India, using MPEG-2 and MPEG-4 digital compression technology, transmitting using INSAT 4A satellite.[2] Incorporated in 2004, Tata Sky is a Joint venture between the TATA Group and 21st Century Fox

Its primary competitors are cable television and other DTH service providers – Airtel digital TV, Dish TV, Sun Direct, Reliance Digital TV, DD Direct+ & Videocon D2H.

It currently offers 268 SD channels, 24 HD channels and 1 3D VOD channel along with other many active services (as of June 2014). On 4th July 2014 it became the first DTH in India to broadcast Live FIFA World Cup 2014 First quarter final match in 4K UHD as a technological demonstration and expects to roll out 4K broadcast in 2015. Tatasky had already entered into an agreement with French firm Technicolor to supply 4K Set Top Boxes from early 2015. [3]

Contents

  • History 1
  • Satellite 2
  • Awards and Accolades 3
  • Subscriber base 4
  • See also 5
  • References 6
  • External links 7

History

Tata Sky is a joint venture between the Tata Sons, that owns 70% and STAR India that owns a 20% stake.[4] In 2008, Singapore-based Temasek Holdings picked up 10% stake in Tata Sky from the Tata Group. Tata Sky was incorporated in 2004 but was launched only in 2006.

STAR’s parent company, 21st Century Fox, owns an International group of DTH businesses that include Sky Italia in Italy and BSkyB in United Kingdom. The company uses the Sky brand owned by British Sky Broadcasting.[5]

Satellite

Tata Sky was the second operator to launch DTH or direct-to-home services in 2006. At that time, the company decided to use an ISRO satellite. In 2005, Tata Sky signed a contract with ISRO for provision of satellite space on the INSAT 4A-satellite. In 2007, one year after the launch of the DTH player, Tata Sky asked for more space to increase the number of channels they telecast. The extra space was promised in 2009 on the GSAT 10 satellite, a then to be launched satellite inducted into the INSAT system. The GSAT 10 was launched in September 2012, but Tata Sky has not utilized the transponders till today.[6]

Awards and Accolades

ISO 27001: 2005 accreditation

In March 2009, Tata Sky became the first Indian direct-to-home (DTH) service provider to be awarded the ISO 27001:2005 accreditation, the benchmark for information security.[7] ISO 27001:2005 is an international standard that provides specifications and guidance for the establishment and proper maintenance of an Information Security Management System (ISMS).

Award Category Header Year
Yahoo Big Idea Chair Award[8] Best use of Mobile Advertising 2013
ET Brand Equity Product of the Year – Tata Sky + HD 2013
ET Brand Equity Best DTH brand 2012
Superbrands Council[9] Superbrand 2009–2010

Subscriber base

Tata Sky has a subscriber base of nearly 7.8 Million as of March 2014. [10]

See also

References

  1. ^ http://www.thehindubusinessline.com/companies/tata-sky-to-invest-rs-1000-cr-for-tech-upgrade/article5022824.ece
  2. ^ "Tata Sky on Insat 4A". LyngSat. Retrieved 10 August 2008. 
  3. ^ http://economictimes.indiatimes.com/industry/media/entertainment/entertainment/tatasky-to-start-4k-ultra-hd-beaming-from-next-year/articleshow/37781110.cms
  4. ^ http://www.tata.com/company/profile/Tata-Sky
  5. ^ http://www.tatasky.com/wps/portal/tatasky/home/footerpages/corporateinfo
  6. ^ http://www.business-standard.com/article/management/we-might-have-to-go-legal-against-isro-harit-nagpal-113061801000_1.html
  7. ^ http://www.thehindu.com/todays-paper/tp-business/tata-sky-gets-iso-270012005/article336718.ece
  8. ^ http://www.campaignindia.in/Article/368067,ibs-wins-yahoo-big-idea-chair-2013.aspx
  9. ^ http://www.superbrandsindia.com/images/brand_pdf/consumer_3rd_edition/Tata%20Sky.pdf
  10. ^ "TataSky sees 30% rise in user base on digitisation drive". televisionpost.com. PTI. Retrieved 26November 2014. 

External links

  • Official website
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and USA.gov, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for USA.gov and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
 
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
 
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.
 


Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.