Tata Sky dish antenna unit
Tata Sky is a direct broadcast satellite television provider in India, using MPEG-2 and MPEG-4 digital compression technology, transmitting using INSAT 4A satellite.[2] Incorporated in 2004, Tata Sky is a Joint venture between the TATA Group and 21st Century Fox
Its primary competitors are cable television and other DTH service providers – Airtel digital TV, Dish TV, Sun Direct, Reliance Digital TV, DD Direct+ & Videocon D2H.
It currently offers 268 SD channels, 24 HD channels and 1 3D VOD channel along with other many active services (as of June 2014). On 4th July 2014 it became the first DTH in India to broadcast Live FIFA World Cup 2014 First quarter final match in 4K UHD as a technological demonstration and expects to roll out 4K broadcast in 2015. Tatasky had already entered into an agreement with French firm Technicolor to supply 4K Set Top Boxes from early 2015. [3]
Contents
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History 1
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Satellite 2
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Awards and Accolades 3
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Subscriber base 4
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See also 5
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References 6
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External links 7
History
Tata Sky is a joint venture between the Tata Sons, that owns 70% and STAR India that owns a 20% stake.[4] In 2008, Singapore-based Temasek Holdings picked up 10% stake in Tata Sky from the Tata Group. Tata Sky was incorporated in 2004 but was launched only in 2006.
STAR’s parent company, 21st Century Fox, owns an International group of DTH businesses that include Sky Italia in Italy and BSkyB in United Kingdom. The company uses the Sky brand owned by British Sky Broadcasting.[5]
Satellite
Tata Sky was the second operator to launch DTH or direct-to-home services in 2006. At that time, the company decided to use an ISRO satellite. In 2005, Tata Sky signed a contract with ISRO for provision of satellite space on the INSAT 4A-satellite. In 2007, one year after the launch of the DTH player, Tata Sky asked for more space to increase the number of channels they telecast. The extra space was promised in 2009 on the GSAT 10 satellite, a then to be launched satellite inducted into the INSAT system. The GSAT 10 was launched in September 2012, but Tata Sky has not utilized the transponders till today.[6]
Awards and Accolades
ISO 27001: 2005 accreditation
In March 2009, Tata Sky became the first Indian direct-to-home (DTH) service provider to be awarded the ISO 27001:2005 accreditation, the benchmark for information security.[7] ISO 27001:2005 is an international standard that provides specifications and guidance for the establishment and proper maintenance of an Information Security Management System (ISMS).
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Award
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Category
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Header Year
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Yahoo Big Idea Chair Award[8]
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Best use of Mobile Advertising
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2013
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ET Brand Equity
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Product of the Year – Tata Sky + HD
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2013
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ET Brand Equity
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Best DTH brand
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2012
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Superbrands Council[9]
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Superbrand
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2009–2010
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Subscriber base
Tata Sky has a subscriber base of nearly 7.8 Million as of March 2014. [10]
See also
References
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^ http://www.thehindubusinessline.com/companies/tata-sky-to-invest-rs-1000-cr-for-tech-upgrade/article5022824.ece
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^ "Tata Sky on Insat 4A". LyngSat. Retrieved 10 August 2008.
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^ http://economictimes.indiatimes.com/industry/media/entertainment/entertainment/tatasky-to-start-4k-ultra-hd-beaming-from-next-year/articleshow/37781110.cms
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^ http://www.tata.com/company/profile/Tata-Sky
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^ http://www.tatasky.com/wps/portal/tatasky/home/footerpages/corporateinfo
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^ http://www.business-standard.com/article/management/we-might-have-to-go-legal-against-isro-harit-nagpal-113061801000_1.html
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^ http://www.thehindu.com/todays-paper/tp-business/tata-sky-gets-iso-270012005/article336718.ece
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^ http://www.campaignindia.in/Article/368067,ibs-wins-yahoo-big-idea-chair-2013.aspx
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^ http://www.superbrandsindia.com/images/brand_pdf/consumer_3rd_edition/Tata%20Sky.pdf
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^ "TataSky sees 30% rise in user base on digitisation drive". televisionpost.com. PTI. Retrieved 26November 2014.
External links
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