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Title: Wgwg  
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Subject: Armstrong Williams, Sinclair Broadcast Group, HSH, List of television stations in South Carolina, Television channels and stations established in 1962
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Charleston, South Carolina
United States
City of license Charleston, South Carolina
Branding WGWG-TV
Channels Digital: 34 (UHF)
Virtual: 4 (PSIP)
Subchannels 4.1 H&I
Affiliations H&I (2015-present)[1]
Owner Howard Stirk Holdings
(HSH Charleston (WCIV) Licensee, LLC)
First air date October 23, 1962 (1962-10-23)
Call letters' meaning W Graham Williams Group
(consulting firm co-owned by HSH owner Armstrong Williams)
Former callsigns WCIV (1962-2014)
WMMP (2014-2015)
Former channel number(s) Analog:
4 (VHF, 1962-2009)
Former affiliations Primary:
NBC (1962-1996)
ABC (1996-2014)
ZUUS Country (2014-2015)
Me-TV (until 2014)
Transmitter power 1,000 kW
Height 583.3 m
Facility ID 9015
Transmitter coordinates

WGWG is a television station in the Lowcountry area of South Carolina licensed to Charleston. It broadcasts a high definition digital signal on UHF channel 34 from a transmitter in Awendaw. It is owned by Howard Stirk Holdings and is affiliated with ZUUS Country until October 1, 2015 when it will switch to Heroes & Icons.

From 1962 through 2014, what is now WGWG was the original home of WCIV, and had been Charleston's ABC affiliate since 1996; however, in August 2014, WCIV owner Allbritton Communications was acquired by Sinclair Broadcast Group, owner of MyNetworkTV affiliate WMMP (channel 36) and operator of Fox affiliate WTAT-TV (channel 24). Due to ownership conflicts with WMMP and WTAT, and a recent crackdown on joint sales agreements by the FCC, Sinclair elected to sell the WCIV channel 4 license to Howard Stirk Holdings, and moved WCIV's ABC programming and news operation to a subchannel of WMMP's channel 36 signal. At the same time, the two stations also switched call signs, with WCIV moving to channel 36 and channel 4 becoming the new WMMP, though the MyNetworkTV affiliation remains on channel 36.1 and did not move to channel 4.

The FCC approved HSH Charleston's purchase of channel 4 on December 4, 2014;[2][3] the call letters became WGWG on March 11, 2015. Howard Stirk Holdings operates WGWG independently of WCIV and WTAT, and has not entered into a local marketing agreement with Sinclair.


  • History 1
    • Sale to Howard Stirk Holdings; ABC and Me-TV move to channel 36 1.1
  • Digital television 2
    • Digital channels 2.1
    • Analog-to-digital conversion 2.2
  • References 3
  • External links 4


WGWG began operations on October 23, 1962 as WCIV, the third commercial outlet in Charleston. The original license was granted to WTMA-TV but the call letters were later changed to WCIV before it signed-on. It took the NBC affiliation from WCBD-TV (known as WUSN-TV at the time), leaving that station to become a full-time ABC affiliate. The station was originally owned by the Washington Star Company. In 1976, businessman Joe Allbritton bought the Star and sold off the non-television assets in 1978 to form Allbritton Communications.

The station became an ABC affiliate in 1996 as part of Allbritton's affiliation deal with the network.

Sale to Howard Stirk Holdings; ABC and Me-TV move to channel 36

On July 29, 2013, Allbritton Communications announced that it would sell its entire television group, including WCIV, to Sinclair.[4] As part of the deal, Sinclair was planning to sell the license assets of WMMP to Howard Stirk Holdings (owned by conservative talk show host Armstrong Williams), but would still operate the station through shared services and joint sales agreements.[5] However, the FCC ruled that such an arrangement would "result in the elimination of the grandfathered status of certain local marketing agreements and thus cause the transactions to violate our local TV ownership rules." However, in December 2013, FCC Video Division Chief Barbara Kreisman ruled that "the proposed transactions would result in the elimination of the grandfathered status of certain local marketing agreements and thus cause the transactions to violate our local TV ownership rules."[6][7]

While Sinclair attempted to sell WMMP and planned to terminate an SSA with the Cunningham-owned Fox affiliate WTAT, as well as foregoing any operational or financial agreements with the buyers of the stations being sold to other parties,[8][9] on May 29, 2014, Sinclair informed the FCC that it had not found a buyer for WMMP and proposed surrendering the WCIV broadcast license; through the use of multicasting, WMMP would both carry its existing programming and inherit WCIV's ABC affiliation, syndicated programming, and news operation.[10][11] Sinclair opted to retain WMMP because its facilities are superior to those of WCIV.[11] However, following the closure of the Allbritton deal, Sinclair reached a deal to sell WCIV's license to Howard Stirk Holdings, and offer it studio space at WMMP's existing facilities.[12][13][14]

WGWG ID from 2015

The transition process began on September 25, 2014, as a simulcast of WCIV was added to WMMP's second subchannel, along with Me-TV on 36.3 (replacing ZUUS Country on that channel), and MyTV Charleston remaining on 36.1. The two stations then swapped licenses; WCIV's call sign was moved to the WMMP license and virtual channel 36, while WMMP's call sign was moved to the WCIV license which will be sold to Howard Stirk Holdings. The original WCIV signal went silent on September 30, 2014, making ABC exclusive to WCIV-DT2.[15] Channel 4 subsequently returned to the air with programming from the ZUUS Country network, which had displaced on 36.3 by WCIV's former DT2 affiliation, Me-TV. On March 11, 2015, WMMP changed its call letters to WGWG.[16]

On August 1, 2015, the station switched its primary affiliation to Heroes & Icons.

Digital television

Digital channels

Channel Video Aspect PSIP Short Name Programming[17]
4.1 480i 4:3 WGWG-DT Heroes & Icons

On October 1, 2011, WCIV added Me-TV on digital subchannel 4.2,[18] replacing The Local AccuWeather Channel. With the transition to WMMP, 4.2's signal moved to 36.3.

Analog-to-digital conversion

WGWG (as WCIV) shut down its analog signal, over VHF channel 4, on June 12, 2009, as part of the federally mandated transition from analog to digital television.[19] The station's digital signal remained on its pre-transition UHF channel 34,[20] using PSIP to display WGWG's virtual channel as 4 on digital television receivers.


  1. ^ "Where to Watch H&I". Heroes and Icons. Retrieved 24 July 2015. 4.1 (Launches 8-1-15) 
  2. ^ "Official FCC Blog". Federal Communications Commission (FCC). Retrieved 13 December 2014. 
  3. ^ "FCC Broadcast Actions". Federal Communications Commission (FCC). Retrieved 13 December 2014. 
  4. ^ Heath, Thomas; Wilgoren, Debbi (July 29, 2013). "Allbritton to sell 7 TV stations, including WJLA, to Sinclair for $985 million". The Washington Post. Retrieved July 29, 2013. 
  5. ^ "Sinclair Buying Allbritton Stations For $985M". TVNewsCheck. July 29, 2013. Retrieved July 29, 2013. 
  6. ^ Halonen, Doug (December 6, 2013). "FCC Targets Sinclair Sidecar Deals In 3 Mkts.". TVNewsCheck. NewsCheckMedia. Retrieved December 7, 2013. 
  7. ^ Hagey, Keach (December 6, 2013). "FCC Asks Sinclair to Revise Plans to Use 'Sidecar' Companies".  
  8. ^ Eck, Kevin (March 21, 2014). "Sinclair Offers to Sell Stations Ahead of FCC Decision". TVSpy.  
  9. ^ "Sinclair Proposes Restructuring of Allbritton Transaction in Order To Meet Objections of the Federal Communications Commission" (Press release). Baltimore:  
  10. ^ Eggerton, John (May 29, 2014). "Sinclair Proposes Surrendering Three Licenses to Get Allbritton Deal Done".  
  11. ^ a b Jessell, Harry A. (May 29, 2014). "Sinclair Giving Up 3 Stations To Appease FCC". TVNewsCheck. Retrieved May 30, 2014. 
  12. ^ "Application For Consent To Assignment Of Broadcast Station Construction Permit Or License". CDBS Public Access,  
  13. ^ "Howard Stirk Holdings Grabs WCIV for $50,000". Broadcasting & Cable. Retrieved 19 September 2014. 
  14. ^ "DESCRIPTION OF TRANSACTION AND UNIQUE SERVICE TO BE PROVIDED". Howard Stirk Holdings. Retrieved 21 September 2014. 
  15. ^ "Time to rescan for ABC News 4's new channel". Sinclair Broadcast Group. Retrieved 1 October 2014. 
  16. ^ "Call Sign History". CDBS Public Access.  
  17. ^ RabbitEars TV Query for WGWG
  18. ^ Me-TV Beefs Up Roster With 10 New Stations, TVNewsCheck, September 15, 2011.
  19. ^ List of Digital Full-Power Stations
  20. ^ CDBS Print

External links

  • Query the FCC's TV station database for WGWG
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