Getting in Step : A Guide for Conducting Watershed Outreach Campaigns

By Regas, Diane C.

Book Id: WPLBN0000109607
Format Type: PDF eBook
File Size: 3.3 MB
Reproduction Date: 2007

Title:	Getting in Step : A Guide for Conducting Watershed Outreach Campaigns
Author:	Regas, Diane C.
Volume:
Language:	English
Subject:	Ecology, Natural resource issues, Environemtal protection
Collections:	Environmental Awareness Library Collection
Historic Publication Date:
Publisher:	United States Environmental Protection Agency


Citation APA MLA Chicago Regas, D. C. (n.d.). Getting in Step : A Guide for Conducting Watershed Outreach Campaigns. Retrieved from http://self.gutenberg.org/

Description
Excerpt: Getting In Step: A Guide for Conducting Watershed Outreach Campaigns was prepared by Tetra Tech, Inc., under a contract with the U.S. Environmental Protection Agency (EPA). This publication is a product of the Information Transfer and Outreach Workgroup established by the State–EPA Nonpoint Source Management Partnership. It is based on the original guide Getting In Step: A Guide to Effective Outreach In Your Watershed, published in 1998 by the Council of State Governments, pursuant to a cooperative agreement with EPA.

Table of Contents
Contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . i Purpose of this guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .i Why is outreach needed? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ii What’s being done? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .iii How can outreach help get the job done? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .iii How can outreach help change behavior? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .iv What’s inside . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . v Part 1. Developing a Watershed Outreach Campaign Plan . . . . . . . . . . . . . . . 1 Step 1. Define the driving forces, goals, and objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Driving forces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Goals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Setting up the evaluation process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Process checklist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Step 2. Identify and analyze the target audience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Segmenting the audience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Geographic location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Occupation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Behavior patterns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Deciding which segment to target . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Picking the low-hanging fruit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 What information do I need about the target audience? . . . . . . . . . . . . . . . . . . . . . . . . 9 Demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Knowledge of the issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Attitudes, beliefs, and perceptions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Communication channels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Social data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 How do I get information on the target audience? . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Demographic databases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Public agencies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1