Re: Can-Spam Act Rulemaking, Project No. R411008

By Zimbalist, Michael

Book Id: WPLBN0000152322
Format Type: PDF eBook
File Size: 0.4 MB
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Title:	Re: Can-Spam Act Rulemaking, Project No. R411008
Author:	Zimbalist, Michael
Volume:
Language:	English
Subject:	Trade, Import and export controls, Federal Trade Commission (U.S.)
Collections:	Economics Publications Collection, Federal Trade Commission
Historic Publication Date:
Publisher:	Government Printing Office


Citation APA MLA Chicago Zimbalist, M. (n.d.). Re: Can-Spam Act Rulemaking, Project No. R411008. Retrieved from http://self.gutenberg.org/

Description
Government Reference Publication

Excerpt
Dear Secretary Clark: The Online Publishers Association (?OPA?) is pleased to submit these comments (?Comments?) in response to the Federal Trade Commission?s (?FTC? or ?Commission?) Advance Notice of Proposed Rulemaking (?ANPR?), published in the Federal Register, 16 C.F.R. pt. 316, on March 11, 2004, with respect to regulations to be enacted under the Controlling the Assault of Non-Solicited Pornography and Marketing Act (?CAN-SPAM? or ?the Act?). The Commission?s ANPR raises important questions concerning the proper interpretation and application of this new federal legislation. I. OPA Background And Summary Of Comments OPA is an industry trade organization of online content publishers whose purpose is to represent its members on issues of importance with the press, government, public, and advertising community. OPA members are some of the most trusted and well-respected content brands on the Internet. As a general matter, OPA members operate websites through which consumers can access editorial content and information via the Internet at no or minimal cost to users. Often, online publishers may require or encourage users to register on their websites. In connection with providing online editorial content and related services to registered subscribers, OPA members regularly send their subscribers electronic mail (?email?) messages. These messages fall into two broad categories. In the first category are those email messages through which OPA members routinely communicate editorial content to users (?content messages?). In the second category are email messages that do not contain editorial content (?non-content messages?). OPA?s comments separately address CAN-SPAM?s potential impact on each of these categories of emails.