Marketing Strategies for the Growing Business

By Rice, Frederick H.

Book Id: WPLBN0000696984
Format Type: PDF eBook:
File Size: 0.5 MB
Reproduction Date: 2006

Title:	Marketing Strategies for the Growing Business
Author:	Rice, Frederick H.
Volume:
Language:	English
Subject:	Small Business Administration, Small business bulletin, Regulations, codes, and protocols
Collections:	Business References, Small Business Administration Collection
Historic Publication Date:
Publisher:	Small Business Administration


Citation APA MLA Chicago H. Ric, B. F. (n.d.). Marketing Strategies for the Growing Business. Retrieved from http://self.gutenberg.org/

Description
Government Reference Publication

Excerpt
Introduction : marketing continues to be a mystery to those who create it and to those who sponsor it. Often, the ad that generates record-breaking volume for a retail store one month is repeated the following month and bombs. A campaign designed by the best madison avenue ad agency may elicit a mediocre response. The same item sells like hotcakes after a 30-word classified ad, with abominable grammar, appears on page 35 of an all-advertising shopper tossed on the front stoops of homes during a rainstorm! The mystery eludes solution but demands attention.

Table of Contents
TABLE OF CONTENTS INTRODUCTION THE MARKETING CONCEPT SELF-ASSESSMENT QUESTIONNAIRE MARKET RESEARCH EXPANDING YOUR MARKET