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E-Business Transformation Via Alliance Clusters

By Sloan School of Management

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Book Id: WPLBN0001759713
Format Type: PDF eBook
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Reproduction Date: 2010

Title: E-Business Transformation Via Alliance Clusters  
Author: Sloan School of Management
Language: English
Subject: Management, Economy, Finance
Collections: American Libraries Collection
Publication Date:
Publisher: Cambridge, M.A.; Alfred P. Sloan School of Management, Massachusetts Institute of Technology


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Of Management, S. S., & A, G. F. (n.d.). E-Business Transformation Via Alliance Clusters. Retrieved from

The number of firms using alliances as part of their corporate venturing or market entry strategies has surged over the past decade. Three common reasons cited for pursuing alliances are technology convergence, market access and alliance partners' complementary resources. This paper contrasts the alliance strategies of HP and IBM, two major competitors in electronic services (i.e., Internet-based e-service) businesses. Whereas the HP strategy is to attempt to establish its technology infrastructure as the standard e-services infrastructure on the Internet, IBM aims to position its IBM Global Services, rather than its technology, at the center of this ecosystem. Keywords: alliances, corporate entrepreneurship, corporate venturing, e-business, Hewlett Packard, IBM ; Includes bibliographical references (leaves 20-23)

Massachusetts Institute of Technology (MIT) Libraries


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