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Title: BrightRoll  
Author: World Heritage Encyclopedia
Language: English
Subject: APT from Yahoo!, Yahoo! Gallery, Yahoo! Next, Sue James, Yahoo! Kickstart
Collection: Companies Based in San Francisco, California, Privately Held Companies Based in California
Publisher: World Heritage Encyclopedia


Industry Advertising
Founded 2006 (2006)
Founders Tod Sacerdoti and Dru Nelson
Headquarters San Francisco, United States
Parent Yahoo!
Website .com.brightrollwww

BrightRoll is a subsidiary of Yahoo! and unified programmatic video advertising platform. The company’s proprietary technology connects buyers and sellers of digital video advertising to help them reach audiences across web, mobile, and connected TV.[1]

The company was founded in 2006 by Tod Sacerdoti, the company’s CEO, and Dru Nelson. Its headquarters are in San Francisco, California, with offices across the United States, Canada, and Europe.[2]


  • Funding 1
  • Products 2
  • See also 3
  • References 4


BrightRoll raised $36 million in capital, with the last round of funding closing in November 2011. Principal investors include Adams Street Partners, Scale Venture Partners, Trident Capital and TRUE Ventures.[3]


The BrightRoll platform delivers, manages and measures the performance of digital video ad campaigns across web, mobile, and connected TV.[4] According to comScore, BrightRoll is the industry’s leading video ad property in reaching the most unique viewers in the United States and ranks among the top web properties in video ads served.[5] The company powers digital video advertising for the world’s largest brands, including 80+ of the top 100 U.S. advertisers and enables advertisers to reach 4 in 5 video viewers online.[6][7]

The BrightRoll platform includes a real-time marketplace and powers programmatic video for hundreds of buyers, including: brands, agencies, agency trading desks (ATDs), demand-side platforms (DSPs), and ad networks, among others, and enables them to connect with digital audiences to support campaign objectives. Customers access the platform through the company’s advanced programmatic buying console (self- or managed service) or connect server-to-server for real-time bidding. The platform gives publishers and developers access to one of the industry’s largest video marketplaces to maximize monetization of inventory.[8]

See also


  1. ^ "History: Pioneering digital video since 2006". BrightRoll. Retrieved 6 April 2014. 
  2. ^ "Team". BrightRoll. Retrieved 6 April 2014. 
  3. ^ "Brightroll’s Tod Sacerdoti on Acquisitions, IPOs, and the Company’s Near Future". PeHUB. 25 February 2013. 
  4. ^ "BrightRoll", CrunchBase
  5. ^ "comScore Releases December 2013 U.S. Online Video Rankings". comScore press release. 10 January 2014. 
  6. ^ "Advertisers & Agencies: Reach audiences across web, mobile and connected TV with the largest independent video advertising platform". BrightRoll. Retrieved 6 April 2014. 
  7. ^ "100 Leading National Advertisers Index".  
  8. ^
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