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North Port, Florida
United States
City of license Sarasota, Florida
Branding ABC 7 (general)
ABC 7 News (newscasts)
Slogan Your Suncoast News, We're Here For You
Channels Digital: 24 (UHF)
Virtual: 40 (PSIP)
Subchannels 40.1 ABC
Affiliations ABC
Owner Calkins Media
(WWSB License, LLC)
First air date October 23, 1971 (1971-10-23)
Call letters' meaning Sarasota & Bradenton
Former callsigns WXLT-TV (1971–1986)
Former channel number(s) Analog:
40 (UHF, 1971–2009)
Digital: 52 (UHF, –2009)
Former affiliations CBS and NBC (secondary throughout the 1970s)
Transmitter power 90 kW
Height 234 m
Facility ID 61251
Transmitter coordinates
Licensing authority FCC
Public license information: Profile

WWSB, virtual channel 40 (UHF digital channel 24), is an ABC-affiliated television station located in Sarasota, Florida, United States. The station is owned by Calkins Media. WWSB maintains studio facilities located on 10th Street in the Rosemary District of Sarasota; it also operates a news bureau in Venice, and its transmitter is located on Rutland Road (County Road 675) in the unincorporated Manatee County community of Rye, about 5 miles (8.0 km) east-southeast of Parrish.


  • Broadcast coverage 1
  • History 2
  • Digital television 3
    • Digital channels 3.1
    • Analog-to-digital conversion 3.2
  • Programming 4
    • Syndicated 4.1
    • Locally produced 4.2
      • Animal Outtakes 4.2.1
      • Black Almanac 4.2.2
      • The Suncoast View 4.2.3
  • News operation 5
    • Digital media 5.1
    • Notable current on-air staff 5.2
    • Notable former on-air staff 5.3
  • See also 6
  • References 7
  • External links 8

Broadcast coverage

Due to this station's transmitter location and the changeover from analog to digital transmission, its coverage area expands as far north as northern Hillsborough and Polk Counties, south to Punta Gorda, and east to Avon Park and Sebring giving some over-the-air viewers a choice of two or three ABC affiliates depending on the location.

As a result, WWSB is technically a secondary ABC affiliate particularly for the eastern side of Tampa Bay, the city of Tampa itself is on the rim of WWSB's digital signal where receivable through indoor antennas. On cable, the station is the sole ABC affiliate on Comcast's Southern Sarasota County systems and it competes with Fort Myers-based WZVN-TV (also known on-air as "ABC 7") in DeSoto and Charlotte Counties and Orlando's WFTV in Hardee County. The station has faced an uphill battle gaining carriage on cable and satellite providers in some cases. While DirecTV started carrying WWSB in 2009, Dish Network did not carry the station until March 2012 but only in standard definition (it was not available in HD on Dish until late 2012). Verizon FiOS added the station to its Hillsborough and Pasco County systems in October 2006 (and eventually to its entire West Central Florida service area, as the system expanded), greatly increasing WWSB's coverage area and its overlap with WFTS-TV (channel 28);[1] In December 2013, non-duplication rules enforced by ABC and cable companies threatened to remove WWSB from all Verizon FiOS systems due to the presence of WFTS-TV. WFTS worked with WWSB to retain local and syndicated programming on the provider, while blocking only the duplicated network programming, allowing WWSB to remain on FiOS.


Final channel 40 logo used from 2001 to 2004.

The station first signed on the air on October 23, 1971 as WXLT-TV (XL Television with "XL" representing the Roman numeral for "40"); it was the first network-affiliated station in the West Central Florida that was not based in Tampa nor St. Petersburg. The station originally operated from studios located on Lawton Drive in Sarasota. It signed on to provide ABC programming in an area of the state that was insufficiently covered by the signal of WLCY-TV (channel 10, now WTSP) because of that station's lower-powered transmitter location well north of the Tampa Bay area's other television stations at the time. Until WLCY upgraded its facilities in the late 1970s, both that station and WXLT competed for viewers in Hillsborough and Pinellas Counties. It was not uncommon to see WXLT's billboards in Tampa, St. Petersburg or Largo. In the 1970s, WXLT also cleared some CBS and NBC programming passed on by WTVT and WFLA; in 1972, for example, when The Joker's Wild debuted on CBS, it was pre-empted on WTVT but carried by WXLT.

The call letters were changed to the current WWSB on August 31, 1986. That same year, Nelson sold the station to current owner Calkins Media (formerly Southern Broadcast Corporation). On cable, WFTS (now the area's primary ABC affiliate after a market realignment triggered by Fox's purchase of WTVT, channel 13) was not carried south of the Sarasota area while WWSB was not largely available on cable north of the Sunshine Skyway Bridge until Verizon FiOS added WWSB to all of its area lineups. The latter was due to contractual conditions drawn up in the early 1990s by WTSP and later WFTS.

On September 27, 1994, WWSB received an affiliation termination notice from ABC, likely related to the network's forced change to WFTS; had the station not petitioned the Federal Communications Commission (FCC) (and won, which it did) to keep its affiliation, the then-23-year-long ABC affiliation would have ended on April 2, 1995.[2]

On November 5, 2001, the station relocated its operations from its longtime studios on Lawton Drive to its current location in the Rosemary District of Sarasota. In March 2004, the station dropped all references to its over-the-air position on UHF channel 40 and rebranded as "ABC 7" in reference to its cable channel position on Bright House Networks and Comcast in the station's service area. However, channel 7 is not WWSB's universal cable channel position: Comcast's Wauchula system carries it on channel 2 and its Port Charlotte system offers WWSB on channel 10, since its home market's ABC station WZVN-TV is carried on channel 7.

The station and its sports director, Don Brennan, have been featured on a "webisode", along with an actual episode, of the ABC/TBS show Cougar Town, which is set in a fictional community in Sarasota County.[3]

Digital television

Digital channels

The station's digital channel is multiplexed:

Channel Video Aspect PSIP Short Name Programming[4]
40.1 720p 16:9 WWSB-HD Main WWSB programming / ABC

Analog-to-digital conversion

WWSB shut down its analog signal, over UHF channel 40, on February 1, 2009, about two weeks before the original February 17 national deadline for full-power television stations in the United States to transition from analog to digital broadcasts under federal mandate (which Congress moved days later to June 12). The station's digital signal remained on its pre-transition UHF channel 24.[5][6] [7] Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 40. Even though the national transition date was changed by Congress to June 12, WWSB announced that its analog signal would not be reactivated.[8]



Syndicated programming featured on WWSB includes: Who Wants to Be a Millionaire, Better, We the People With Gloria Allred, America's Court with Judge Ross and In previous years, WWSB carried generally the same syndicated programs as the other Tampa Bay stations, despite the overlap in signals, such as The Rosie O'Donnell Show (which was also broadcast by WTVT during its entire run), Extra (also seen on WFLA-TV, channel 8) and M*A*S*H (seen over the years on many stations, most recently on WTVT). From 2007 until the fall of 2012, WWSB carried Sony Pictures Television's Jeopardy! and Wheel of Fortune on weekday evenings, simultaneously with WFTS; on September 17, 2012, WTSP reacquired local rights to Jeopardy! and Wheel for the entire Tampa Bay market, forcing CBS Television Distribution to remove the shows from WWSB, which replaced both shows with Who Wants to Be a Millionaire at 7 and 7:30 p.m.

Locally produced

Animal Outtakes

Animal Outtakes is a locally produced animated/live action educational program about pets and animals hosted by Marsha Panuce.[9]

Black Almanac

Black Almanac is a locally produced public affairs program that airs on Sunday mornings at 7:30 a.m. It is hosted by Ed James, a longtime anchor and personality of the station who has been with channel 40 since just after its sign-on as WXLT. The program focuses on the issues that African Americans face in the community, and has aired since 1972, making it the longest running locally produced public affairs program in the Southeastern United States.[10]

The Suncoast View

The Suncoast View is a locally produced talk show based on the ABC talk show The View. It is hosted by Stephanie Roberts (who also serves as the show's moderator), Linda Carson, and Bobeth Yates. It premiered September 8, 2014 at 4:00 p.m.[11]

News operation

WWSB presently broadcasts 27 hours of locally produced newscasts each week (with five hours on weekdays, and one hour each on Saturdays and Sundays). The station's news department focuses its coverage on Sarasota and Manatee counties with occasional coverage of Charlotte County. The station also includes DeSoto and Hardee counties in its viewing area. In addition to its main studios, WWSB has a reporter covering southern Sarasota County and to a lesser extent, Charlotte County.

During the station's early days, WXLT's news coverage focused on local news and events, but to improve ratings, later expanded to "blood and guts" journalism focusing mainly on crime stories.[12] The station became notorious in 1974 when news anchor and talk show host Christine Chubbuck committed suicide by shooting herself in the head on-the-air making reference to the station's "blood and guts" policies in her final monologue. Her suicide occurred the day after a story she filed was cut for a story on a shootout at an area restaurant.[13] The suicide would later provide part of the inspiration for the 1976 film, Network.[14]

After hiring Steve Sabato as news director in 2012, the news department took a turn toward lighter daily topics. Very little investigative journalism is conducted in favor of entertainment and soft featured pieces delivered from the likes of Joey Panek and Linda Carson. Given Sabato's background in theater and film production (Source: LinkedIn), it makes sense that the station launched a topical but non-news entertainment program , The Suncoast View, instead of a news magazine program.

A second mobile newsroom was added in 1996 giving the station the ability to cover live news from multiple locations during newscasts. Today, they employ cameras that can deliver feeds back to the Sarasota studio over cellular data networks, making the cumbersome and expensive "Live Trucks" less crucial to operations. In October 2002, the station expanded its weekday morning newscast to one hour starting at 6 a.m. WWSB's rebranding as "ABC 7" involved a redress of the station's news set, a new logo to a unique version and color scheme of the well-known circle 7 logo, a new slogan, and a major local promotion and advertising campaign.

Digital media

The station has struggled to retain quality operations for their website and their new digital agency. After laying off the quality control, junior developer, and digital new producer positions in October 2014, the station faced a further setback when their digital ad specialist and digital media sales manager left the firm before year's end. The digital media group remains unorganized and has failed to post corrections and staff photos on their own sales portal,

Notable current on-air staff

Notable former on-air staff

See also


  1. ^
  2. ^ "Station cut from ABC roster" - Adweek Western Edition, 17 October 1994
  3. ^ Don Brennan on Cougar Town
  4. ^ RabbitEars TV Query for WWSB
  5. ^ "DTV Tentative Channel Designations for the First and Second Rounds" (PDF). Retrieved 2012-03-24. 
  7. ^ WWSB: "ABC 7 engineers explain this weekend's Analog/Digital TV switch", 1/30/2009.
  8. ^ WWSB: "Switch to Digital TV delayed until June", 2/5/2009.
  9. ^
  10. ^
  11. ^
  12. ^
  13. ^ Quinn, Sally (4 August 1974). "Christine Chubbuck: 29, Good-Looking, Educated. A Television Personality. Dead. Live and in Color (PDF)" (PDF). Washington Post. 
  14. ^ : "Television will eat itself in Sidney Lumet's searing satire", October 1, 2008; via Source mistakenly mentioned Chubbock as an anchor for a Cleveland television station.

External links

  • WWSB "ABC 7"
  • ABC
  • Query the FCC's TV station database for WWSB
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