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Greenville/Spartanburg/Anderson, South Carolina/Asheville, North Carolina
United States
City of license Greenville, South Carolina
Branding WYFF 4 (general)
WYFF News 4 (newscasts)
Slogan Live, Local, Breaking News
Channels Digital: 36 (UHF)
Virtual: 4 (PSIP)
Subchannels 4.1 NBC
4.2 Movies!
Translators W09AS-D 9 Burnsville, NC
W11AH-D 11 Tryon & Columbus
Affiliations NBC
Owner Hearst Television
(WYFF Hearst Television, Inc.)
First air date December 26, 1953 (1953-12-26)
Call letters' meaning We're Your Friend Four
Former callsigns WFBC-TV (1953–1983)
Former channel number(s) Analog:
4 (VHF, 1953–2009)
Digital: 59 (UHF, –2009)
Former affiliations DT2: NBC Weather Plus (2006–2008)
Transmitter power 1,000 kW
Height 596 m
Facility ID 53905
Transmitter coordinates
Licensing authority FCC
Public license information: Profile

WYFF, virtual channel 4 (UHF digital channel 36), is an NBC-affiliated television station located in Greenville, South Carolina, United States. The station is owned by the Hearst Television subsidiary of the Hearst Corporation. WYFF maintains studio facilities located on Rutherford Street (west of Route 276) in northwest Greenville, and its transmitter is located near Caesars Head State Park in northwestern Greenville County.


  • History 1
  • Digital television 2
    • Digital channels 2.1
    • Analog-to-digital conversion 2.2
  • Out-of-market cable carriage 3
  • Programming 4
  • News operation 5
    • Notable current on-air staff 5.1
    • Notable former on-air staff 5.2
  • References 6
  • External links 7


The station first signed on the air on December 31, 1953[1] as WFBC-TV; it was the fifth television station to sign on in South Carolina, and transmitted its signal from a tower located on Paris Mountain. The station was founded by the News-Piedmont Publishing Company (owned by the Peace family), publishers of local newspapers The Greenville News and The Greenville Piedmont and owners of WFBC radio (1330 AM, now WYRD, and 93.7 FM). For its first two years on the air, the station operated from studio facilities located on Paris Mountain before moving to its current location on Rutherford Street in 1955. Norvin Duncan was the station's first news anchor, moving from the sister AM radio station.

One of the station's popular children's programs was Monty's Rascals, debuting in 1960, hosted by Monty DuPuy and Stowe Hoyle as Mr. Doohickey (wearing a hat with an old Santa's beard), both of whom served as weathermen at channel 4. The program continued as The Rascal's Clubhouse after DuPuy's departure in 1978 and continued until 1982; Hoyle retired two years later. An earlier version of the program, Kids Korral, was hosted by Johnny Wright.

The station began to transmit locally produced programming in color in February 1967. In 1968, the News-Piedmont Publishing Company merged with Southern Broadcasting to form Multimedia, Inc., with WFBC-AM-FM-TV as the company's flagship stations. In the mid-1970s, the station implemented the well-known "Arrow 4" as its logo, which was used in one form or another for many years until 1991.

In 1983, due to new rules set by the Federal Communications Commission restricting common ownership of newspapers and broadcasting outlets in the same market, Multimedia sold off the WFBC stations. In an unusual trade of one group's flagship station for another, WFBC-TV was traded to the Pulitzer Publishing Company in exchange for KSDK in St. Louis. On March 3, the station changed its call letters to WYFF-TV (standing for its slogan "We're Your Friend Four," which was used from 1979 to 1991). Pulitzer also acquired WXII-TV in Winston-Salem, North Carolina as part of the same deal. Although Pulitzer closed on its purchase of WXII later in the year, the acquisition of WYFF would not be finalized for another two years until January 1985, as Pulitzer had to sell off WLNE-TV in Providence in order to comply with FCC ownership limits of the time that limited the number of stations one company can own to twelve; in the interim, Pulitzer took over the operations of WYFF through a time brokerage agreement with Multimedia.

WYFF 4 became the first television station in the Greenville/Spartanburg/Asheville market to begin broadcasting on a 24-hour daily schedule in the fall of 1988. It ran NBC's early morning news program NBC News Overnight (later replaced by Nightside in 1991), and simulcasts of the Home Shopping Spree and CNN Headline News during the overnight hours around this time. The Home Shopping Spree simulcast was dropped in the mid-1990s with the CNN Headline News simulcast being discontinued in 2005 (as the channel transitioned from its news wheel format into a combination of discussion programs at night and rolling news programming during the day), in favor of a mix of NBC late night shows, drama reruns, lifestyle programs and paid programming during the overnight hours. In 1999 Hearst-Argyle bought Pulitzer's entire television division, including WYFF-TV.

Digital television

Digital channels

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming[2]
4.1 1080i 16:9 WYFF-DT Main WYFF programming / NBC
4.2 480i WYFF-TH Movies!

Digital subchannel 4.2 originally carried "WYFF 4 Weather Plus," which operated as an affiliate of NBC Weather Plus. After NBC Weather Plus ceased operations on December 1, 2008, WYFF converted the subchannel as a locally operated weather service, using the Weather Plus network's graphical user interface. On January 1, 2011, the subchannel changed its affiliation to This TV as a result of Hearst Television's affiliation agreement with the network.[3]

Analog-to-digital conversion

WYFF signed on its digital signal on May 1, 2002. The station discontinued regular programming on its analog signal, over VHF channel 4, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate.[4] The station's digital signal was relocated from its pre-transition UHF channel 59, which was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the transition, to UHF channel 36 (the UHF channel 36 allocation was previously used for the analog signals of WCNC-TV and WATL in the respective nearby markets of Charlotte and Atlanta).[5][6] Through the use of PSIP, digital television receivers display the station's virtual channel as its former VHF analog channel 4.

As part of the SAFER Act,[7] WYFF kept its analog signal on the air until July 12 to inform viewers of the digital television transition through a loop of public service announcements from the National Association of Broadcasters.

Out-of-market cable carriage

In recent years, WYFF has been carried on

  • - WYFF official website
  • BIAfn's Media Web Database -- Information on WYFF-TV

External links

  1. ^ Huff, Jr., Archie Vernon, Greenville: The History of the City and County in the South Carolina Piedmont, University of South Carolina Press, Columbia, S.C., 1995, Library of Congress card number 95-4363, ISBN 1-57003-045-6, page 391.
  2. ^ RabbitEars TV Query for WYFF
  3. ^
  4. ^
  5. ^ "DTV Tentative Channel Designations for the First and Second Rounds" (PDF). Retrieved 2012-03-24. 
  6. ^ FCC DTV status report for WYFF
  7. ^ "UPDATED List of Participants in the Analog Nightlight Program" (PDF). Federal Communications Commission. June 12, 2009. Retrieved June 4, 2012. 
  8. ^
  9. ^
  10. ^ WYFF Switches to HD News


Notable former on-air staff

Notable current on-air staff

On January 26, 2010, WYFF began broadcasting its local newscasts in widescreen standard definition. On April 22, 2012, beginning with the station's weekend 6:30 p.m. newscast, the station began upgraded its newscasts to high definition; the station also upgraded its weather and news graphics systems to HD with the transition. This was followed the next day by the debut of a new set for its newscasts.[10]

Following the Pulitzer purchase, new arrivals at WYFF included Carl Clark, Kim Brattain and Carol Anderson – now Carol Goldsmith and co-anchor of the 5:00, 6:00 and 11:00 p.m. newscasts. In the late 1980s, Anderson was replaced by Annette Estes, who had previously worked at rival CBS affiliate WSPA-TV (channel 7). Stan Olenik also joined the station from WSPA-TV; Goldsmith returned when Estes left the station in 1992. In 1989, the station rebranded its newscasts as News 4. Charlie Gertz retired as evening meteorologist in 1991.

WYFF presently broadcasts 33 hours of locally produced newscasts each week (with five hours on weekdays and four hours each on Saturdays and Sundays). During the 1960s, channel 4 personalities included Dave Partridge, who succeeded Duncan as anchor of the station's 6:00 and 11:00 p.m. newscasts, and Jim Phillips (who died in 2003, was also known as "the voice of the Clemson Tigers" radio broadcasts). In 1976, Kenn Sparks joined WFBC-TV as its evening anchor; that year, the station expanded its 6:00 p.m. newscast to one hour and renamed the program as The Scene at Six. The 1980s brought new talent to the station including anchor James Baker, sportscasters J.D. Hayworth (later an Arizona Congressman), Roger Berry and Mark Marino, and weatherman Charlie Gertz. The station rebranded its newscasts from Action News 4 to NewsCenter 4 in the early 1980s.

Former WYFF 4 News open.

News operation

WYFF has acquired the rights to the preseason games of Carolina Panthers starting in the 2014-15 NFL season.

WFBC/WYFF has pre-empted certain NBC programs over the years (most of which ended up on WAXA-TV (channel 40, now WMYA-TV); consisting mostly of children's programs including Alvin and the Chipmunks (which briefly aired on the station until 1986, when it moved to WAXA until it returned to WYFF in the late 1980s), Underdog, Kidd Video, Spider-Man and His Amazing Friends and Foofur (all four of which aired instead on WAXA-TV throughout their runs). It also declined to carry Saturday Night Live (then known as NBC's Saturday Night) from its debut in 1975 to early 1978, NBC's daytime reruns of The Facts of Life from during the 1984-1985 season (which aired on WAXA-TV), game shows The Who, What, or Where Game (in favor of the local talk show Today in The Piedmont), Super Password and Time Machine (both of which aired throughout their runs on WAXA-TV) and the soap opera Santa Barbara (which was initially cleared by the station during its first few years in early 1986, before being dropped for the remainder of its run through 1993).

Syndicated programs broadcast on WYFF include Live! with Kelly and Michael, The Meredith Vieira Show, Steve Harvey, Entertainment Tonight and Inside Edition among others. The latter two are distributed by CBS Television. The station carries the majority of the NBC network schedule; however it pre-empts the fourth hour of Today which is hosted by Kathie Lee Gifford and Hoda Kotb, and the late night rebroadcast of CNBC's Mad Money. It delays the Saturday edition of Today for one hour due to its morning newscast.


During the CATV period in the 1970s and 1980s, WYFF was once carried as far east as Cabarrus County, North Carolina.[9]


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